Thousands of people gathered to celebrate Día de los Muertos in the heart of San Francisco’s Mission District on Saturday. The two-day holiday marks a time when the dead are believed to return to the world of the living.

At Potrero del Sol Park, the Marigold Project’s Festival of Altars was a focal point, with altars of all sizes scattered across the park’s mounds. Hundreds of people walked around them, sharing stories of their lost loved ones and admiring the many ofrendas, cempasuchiles, and photographs created by artists and residents in their memory.

An ofrenda on display at the Marigold Project’s Festival of Altars at Potrero del Sol Park during Día de los Muertos in San Francisco, Calif., on November 2, 2024. Photo: Jeremy Word

Among those honoring loved ones, Magaly Valladares, 54, arrived from the Tenderloin early in the morning to set up her altar in memory of her parents and in-laws—a small table with portraits and pan de muerto, which she shared with visiting children. “For more than five years I have come here to make my altar,” said Valladares, who is originally from Yucatan but has lived in San Francisco for 24 years. “It’s nice to make them feel like they haven’t been forgotten and that they get to enjoy this beautiful moment too.”

The event, she shared, has become a place of connection. Not all participants were raised with spiritual or cultural connections to the holiday, but creating altars gives everyone the opportunity to share and process grief. “Here we meet other people and get to know their stories,” Valladares said. “We’re not alone in this.”

People write the names of their deceased loved ones at the altar created by SF Dharma Collective at Potrero del Sol Park during Día de Los Muertos in San Francisco, Calif., on November 2, 2024. Photo: Karem Rodriguez

After sunset, many made their way from the park to 22nd and Bryant Street to join the Colectivo del Rescate Cultural’s annual procession through the Mission District. Guided by Azteca dancers performing ritual dances, flag bearers, and Catrinas wearing elaborate gowns, thousands of people walked toward 24th Street, many holding candles and pictures of departed loved ones.

Trina Lopez, who has been part of the procession since 1998, returned to the Mission District from her new neighborhood to join the celebration. “I’m from southern Arizona, and I have a Mexican background, and we never had anything like this in Tucson,” she said. “It felt meaningful to be grounded in my culture and in the place where I moved.”

Tommy Tran holds burning sage on 24th Street in San Francisco, Calif., on Nov. 2, 2024. Photo: Pablo Unzueta for El Tecolote/CatchLight Local

This year, in addition to painting her face to look like a skull, Lopez wore a keffiyeh to honor lives lost in Gaza. “It means I can bring them with me in a space where they can be celebrated,” she said. “That’s really important to me this year.”

The evening procession brought together people of all ages and backgrounds. Standing on cars, balconies, and each other’s shoulders, wearing face paint and flowers in their hair, community members from across San Francisco gathered around 24th Street to watch the dancers and Catrinas walk by, as the scent of burning sage filled the air.

People packed 24th Street for the annual Día de los Muertos festival in San Francisco, Calif., on Nov. 2, 2024. Photo: Pablo Unzueta for El Tecolote/CatchLight Local

“I think my favorite thing is really seeing the diversity of people who come out, both culturally and age-wise, and just to see people accept death as a part of life and accept it with celebration,” said Lopez. “There are thousands of us here, but there are probably many thousands more in spirit.”

Below is a selection of photographs captured by El Tecolote contributors Karem Rodriguez and Jeremy Word, as well as staff photojournalist Pablo Unzueta.

Gil Jaime, 22, stands on 24th Street during the Día de los Muertos festival in San Francisco, Calif., on Nov. 2, 2024. Photo: Pablo Unzueta for El Tecolote/CatchLight Local
A woman dressed as a Catrina participates in Día de los Muertos festivities in San Francisco, Calif., on November 2, 2024. Photo: Karem Rodriguez
Adrian Arias paints a portrait of a Catrina at Potrero del Sol Park during Día de Los Muertos in San Francisco, Calif., on November 2, 2024. Photo: Karem Rodriguez
A close-up of an ofrenda on display at the Marigold Project’s Festival of Altars at Potrero del Sol Park during Día de los Muertos in San Francisco, Calif., on November 2, 2024. Photo: Jeremy Word
An ofrenda on display at the Marigold Project’s Festival of Altars at Potrero del Sol Park during Día de los Muertos in San Francisco, Calif., on November 2, 2024. Photo: Jeremy Word
A skeleton display featured as part of the Marigold Project’s Festival of Altars at Potrero del Sol Park during Día de los Muertos in San Francisco, Calif., on November 2, 2024. Photo: Jeremy Word
Alexandra paints faces in front of La Reyna Panaderia during Día de Los Muertos in San Francisco, Calif., on November 2, 2024. Photo: Karem Rodriguez
A marigold lies on the ground as Azteca Dancers perform during the 43rd annual Día de los Muertos procession at 24th and Bryant Street in San Francisco, Calif., on Nov. 2, 2024. Photo: Pablo Unzueta for El Tecolote/CatchLight Local
A young Azteca Dancer during the 43rd annual Día de los Muertos procession at 24th and Bryant Street in San Francisco, Calif., on Nov. 2, 2024. Photo: Pablo Unzueta for El Tecolote/CatchLight Local
The 43rd annual Día de los Muertos procession begins at 24th and Bryant Street, with a community member dropping bright orange marigolds on the ground in San Francisco, Calif., on Nov. 2, 2024. Photo: Pablo Unzueta for El Tecolote/CatchLight Local
Tlaloc, 17, poses with his lowrider bicycle on Bryant Street during the annual Día de los Muertos festival in San Francisco, Calif., on Nov. 2, 2024. Photo: Pablo Unzueta for El Tecolote/CatchLight Local
Cristen Berggren, 27, gets her face painted by artist Splash on 24th Street during the annual Día de los Muertos festival in San Francisco, Calif., on Nov. 2, 2024. Photo: Pablo Unzueta for El Tecolote/CatchLight Local
People crowd into Taqueria San Francisco on 24th Street during the annual Día de los Muertos festival in San Francisco, Calif., on Nov. 2, 2024. Photo: Pablo Unzueta for El Tecolote/CatchLight Local
A young boy with his face painted waits on 24th Street for the start of the annual Día de los Muertos festival in San Francisco, Calif., on Nov. 2, 2024. Photo: Pablo Unzueta for El Tecolote/CatchLight Local
Norma Martinez and Anthony Cedeno hold a photo of Martinez’s father and Cedeno’s grandparents before joining the Day of the Dead procession during Día de Los Muertos in San Francisco, Calif., on November 2, 2024. Photo: Karem Rodriguez
Jarim Aguilar and Maleni Diaz prepare to join the Day of the Dead procession in the Mission District during Día de Los Muertos in San Francisco, Calif., on November 2, 2024. Photo: Karem Rodriguez
Jarim Aguilar displays the ofrenda they built to honor six of their loved ones who have passed away during Día de Los Muertos in San Francisco, Calif., on November 2, 2024. Photo: Karem Rodriguez
A Catrina participates in the Day of the Dead procession in the Mission District during Día de Los Muertos in San Francisco, Calif., on November 2, 2024. Photo: Karem Rodriguez
People gather for the Day of the Dead procession in the Mission District during Día de Los Muertos in San Francisco, Calif., on November 2, 2024. Photo: Karem Rodriguez
Thousands of people flocked to the heart of the Mission District to be part of the annual Día de los Muertos procession in San Francisco, Calif., on November 2, 2024. Photo: Jeremy Word
A woman watches the annual Día de los Muertos festival from an apartment building above El Farolito on 24th Street in San Francisco, Calif., on Nov. 2, 2024. Photo: Pablo Unzueta for El Tecolote/CatchLight Local

Mariana Duran is a bilingual reporter for El Tecolote through UC Berkeley's California Local News Fellowship. Her work has also been featured in the Los Angeles Times and the San Luis Obispo Tribune.