Imelda Carrasco, the newly appointed executive director of Acción Latina, the nonprofit publisher of El Tecolote, stands for a portrait in front of the office as the sun sets over San Francisco’s Mission District on March 26, 2025. Photo by Pablo Unzueta for El Tecolote

In the process of becoming Acción Latina’s next leader, I had to miss my final interview — my dad had a stroke.

As the only daughter in a family of five, I dropped everything and drove back home to Modesto to help prepare for my father’s last days. He was already very sick. Alzheimer’s had sparked a slow, steady decline.

On February 21, I was offered the role. I knew I would say yes.

My father’s life was full of struggle. Some of it was self-inflicted — but much of it was shaped by the harsh realities of being an immigrant in this country. As I sat with the weight of everything he carried, I realized that I had the opportunity to step into a role that could create change for people like him.

Just hours later, before midnight, he passed away, surrounded by our tight-knit family.

It’s this reality — the quiet grief and daily resilience of our community — that grounds me in this work and fuels my commitment to Acción Latina’s mission: to defend, inform and uplift working-class, immigrant families like mine.

These communities deserve to have their stories told — in the El Tecolote newspaper, on the walls of the Juan R. Fuentes gallery, at Encuentro’s concert stage and during the Paseo Artistico arts walk — especially at a time when we are facing mounting political and cultural attacks.

I’m taking on this role after years of working to advance equity and economic justice. Most recently, I served as the proud publisher of the fiercely independent 48Hills newsroom. Before that, I worked as a legislative aide at San Francisco City Hall and organized on the ground — most notably for the Student Success Fund, a city initiative that brought critical resources into public schools serving our community’s most vulnerable children.

For me, coming to Acción Latina is also a full-circle moment.

My parents built their lives here in the Bay Area, and the Mission District is where they found their first sense of community — the same neighborhoods and people who helped us find belonging. Taking on this role feels like a way to pay that forward.

If I had to name one goal for my time as Acción Latina’s director, it would be this:

To make sure San Francisco’s Latino communities are not just seen — but heard, resourced and defended through bold journalism and vibrant cultural work.

My father gave me that vision. And I know he would be proud.

Imelda Carrasco is the Executive Director of Acción Latina. Previously she served as publisher of the independent newsroom 48Hills, and worked in San Francisco City Hall as a legislative aide. She also...