{"id":71266,"date":"2026-03-23T19:24:38","date_gmt":"2026-03-24T02:24:38","guid":{"rendered":"https:\/\/eltecolote.org\/content\/?p=71266"},"modified":"2026-03-24T15:39:32","modified_gmt":"2026-03-24T22:39:32","slug":"lowrider-usps-stamps","status":"publish","type":"post","link":"https:\/\/eltecolote.org\/content\/en\/lowrider-usps-stamps\/","title":{"rendered":"USPS honors lowrider culture with first-ever stamp series"},"content":{"rendered":"\n<p>Decades ago, lowriding was often criminalized in San Francisco and across California. Equipped with custom hydraulics, chrome wheels and elaborate paint job, cars that rode low and slow were targeted by police as a way to surveil and profile working-class Latino communities. While the culture has since gained broader recognition, lowriders have long fought for that visibility on their own terms.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/eltecolote.org\/content\/es\/url-sf-lowriders-estampillas-usps-reconocimiento\/\" type=\"link\" id=\"https:\/\/eltecolote.org\/content\/es\/url-sf-lowriders-estampillas-usps-reconocimiento\/\">Lee esta historia en espa\u00f1ol<\/a><\/em><\/p>\n\n\n\n<p>This month, that history received national recognition. The United States Postal Service released its first-ever lowrider-themed Forever stamp collection on March 13, celebrating a cultural tradition rooted in Chicano communities across the American Southwest. The stamps are sold in sheets of 15 for $11.70 at USPS locations and <a href=\"https:\/\/store.usps.com\/store\/product\/lowriders-stamps-S_488204\">online<\/a>.<\/p>\n\n\n\n<p>The collection was designed by USPS art director Antonio Alcal\u00e1, drawing on photographs by the late Philip Gordon and Central Valley photographer Humberto \u201cBeto\u201d Mendoza. San Diego artist Danny Alvarado contributed the pinstriping featured in the designs.<\/p>\n\n\n\n<p>The stamps showcase five iconic lowrider cars:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1958 Chevrolet Impala, \u201cEight Figures\u201d<\/li>\n\n\n\n<li>1964 Chevrolet Impala, \u201cThe Golden Rose\u201d<\/li>\n\n\n\n<li>1987 Oldsmobile Cutlass Supreme, \u201cPocket Change\u201d<\/li>\n\n\n\n<li>1946 Chevrolet Fleetline, \u201cLet the Good Times Roll \/ Soy Como Soy\u201d<\/li>\n\n\n\n<li>1963 Chevrolet Impala, \u201cEl Rey\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2026\/03\/7C1A7368.jpg?resize=600%2C400&#038;quality=89&#038;ssl=1\" alt=\"\" class=\"wp-image-71264\" srcset=\"https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2026\/03\/7C1A7368.jpg?resize=600%2C400&amp;quality=89&amp;ssl=1 600w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2026\/03\/7C1A7368.jpg?resize=360%2C240&amp;quality=89&amp;ssl=1 360w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2026\/03\/7C1A7368.jpg?resize=768%2C512&amp;quality=89&amp;ssl=1 768w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2026\/03\/7C1A7368.jpg?resize=1536%2C1024&amp;quality=89&amp;ssl=1 1536w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2026\/03\/7C1A7368.jpg?resize=1200%2C800&amp;quality=89&amp;ssl=1 1200w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2026\/03\/7C1A7368.jpg?resize=1024%2C682&amp;quality=89&amp;ssl=1 1024w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2026\/03\/7C1A7368.jpg?resize=1568%2C1045&amp;quality=89&amp;ssl=1 1568w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2026\/03\/7C1A7368.jpg?resize=400%2C267&amp;quality=89&amp;ssl=1 400w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2026\/03\/7C1A7368.jpg?w=2000&amp;quality=89&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Jame Tuoto, a San Francisco Mission District resident, wears a purple suit with tinted shades and a green collared shirt while posing in front of a lowrider.<\/figcaption><\/figure>\n\n\n\n<p>To mark the release, USPS partnered with the San Francisco Lowrider Council to host a March 14 celebration outside its processing and distribution center on Evans Avenue. Hundreds attended, with two parking lots filled with lowriders while vendors, food trucks and collectors lined the street. People traveled from across California for the event.<\/p>\n\n\n\n<p>San Francisco resident Alejandro Nunez brought his toddler daughter, Olivia, and said he was proud to raise her within the lowrider community. He also praised the San Francisco Lowrider Council for creating family-friendly spaces. \u201cThis is a historic event. It has never been done before, and it\u2019s a big deal,\u201d Nunez said.<\/p>\n\n\n\n<p>Erlinda and Mario Renovato, a couple from Fresno, have been \u201criding low and slow\u201d together for 31 years. They drove to the event in Erlinda\u2019s light pink 1966 Chevrolet Impala Super Sport.<\/p>\n\n\n\n<p>\u201cIt\u2019s so cool to finally have the lowrider stamps coming out,\u201d Erlinda Renovato said. The couple met at a friend\u2019s house when Erlinda was in her late 20s and Mario in his mid-30s. \u201cIt was love at first sight,\u201d Mario said with a smile. \u201cIt was love at first sight for him,\u201d Erlinda added playfully. \u201cBut it took a while to convince me.\u201d<\/p>\n\n\n\n<p>Erlinda said lowriding has helped keep their bond strong over the decades. \u201cIt\u2019s because we both have something in common: our cars,\u201d she said. \u201cWe love to cruise, and we love to be part of the lowriding culture.\u201d<\/p>\n\n\n\n<p>Born and raised in San Francisco, Jame Tuoto, who was dressed in a purple suit with tinted shades and a green collared shirt, reflected on the culture\u2019s earlier days in the Mission District.<\/p>\n\n\n\n<p>\u201cWe were lowriding back in the old days. It was rolling art for us,\u201d Tuoto said. \u201cA lot of the guys didn\u2019t do well in school, but we did good with art, so we rolled our cars. We got stopped for everything. Everything was wrong.\u201d<\/p>\n\n\n\n<p>Attendees said the stamp collection represents long-overdue recognition of a culture that has endured decades of policing and stigma.<\/p>\n\n\n\n<p>\u201cNow everybody all over the world wants to be like us,\u201d Tuoto said. \u201cIsn\u2019t that funny?\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2026\/03\/7C1A7441.jpg?resize=600%2C400&#038;quality=89&#038;ssl=1\" alt=\"\" class=\"wp-image-71265\" srcset=\"https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2026\/03\/7C1A7441.jpg?resize=600%2C400&amp;quality=89&amp;ssl=1 600w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2026\/03\/7C1A7441.jpg?resize=360%2C240&amp;quality=89&amp;ssl=1 360w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2026\/03\/7C1A7441.jpg?resize=768%2C512&amp;quality=89&amp;ssl=1 768w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2026\/03\/7C1A7441.jpg?resize=1536%2C1024&amp;quality=89&amp;ssl=1 1536w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2026\/03\/7C1A7441.jpg?resize=1200%2C800&amp;quality=89&amp;ssl=1 1200w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2026\/03\/7C1A7441.jpg?resize=1024%2C682&amp;quality=89&amp;ssl=1 1024w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2026\/03\/7C1A7441.jpg?resize=1568%2C1045&amp;quality=89&amp;ssl=1 1568w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2026\/03\/7C1A7441.jpg?resize=400%2C267&amp;quality=89&amp;ssl=1 400w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2026\/03\/7C1A7441.jpg?w=2000&amp;quality=89&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Erlinda Renovato and her husband, Mario, of Fresno, Calif., have been together for 31 years. The couple poses in Erlinda\u2019s light pink 1966 Chevrolet Impala Super Sport. Photo: Emma Garcia<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The USPS released its first-ever lowrider-themed Forever stamp collection this motnth, celebrating a cultural tradition rooted in Chicano communities.<\/p>\n","protected":false},"author":88922,"featured_media":71263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"newspack_popups_has_disabled_popups":false,"newspack_featured_image_position":"large","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"footnotes":""},"categories":[25374],"tags":[],"coauthors":[25474],"class_list":["post-71266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-culture","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>USPS honors lowrider culture with first-ever stamp series - El Tecolote<\/title>\n<meta name=\"description\" content=\"The United States Postal Service released its first-ever lowrider-themed Forever stamp collection this motnth, celebrating a cultural tradition rooted in Chicano communities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eltecolote.org\/content\/en\/lowrider-usps-stamps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"USPS honors lowrider culture with first-ever stamp series - El Tecolote\" \/>\n<meta property=\"og:description\" content=\"The United States Postal Service released its first-ever lowrider-themed Forever stamp collection this motnth, celebrating a cultural tradition rooted in Chicano communities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eltecolote.org\/content\/en\/lowrider-usps-stamps\/\" \/>\n<meta property=\"og:site_name\" content=\"El Tecolote\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ElTecoloteSF\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-24T02:24:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T22:39:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eltecolote.org\/content\/wp-content\/uploads\/2026\/03\/7C1A7187.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"1267\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emma Garcia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@eltecolotesf\" \/>\n<meta name=\"twitter:site\" content=\"@eltecolotesf\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emma Garcia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/eltecolote.org\\\/content\\\/en\\\/lowrider-usps-stamps\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/eltecolote.org\\\/content\\\/en\\\/lowrider-usps-stamps\\\/\"},\"author\":{\"name\":\"Erika Carlos\",\"@id\":\"https:\\\/\\\/eltecolote.org\\\/content\\\/#\\\/schema\\\/person\\\/98e31c3dda2abc936b778a5b89858b5b\"},\"headline\":\"USPS honors lowrider culture with first-ever stamp series\",\"datePublished\":\"2026-03-24T02:24:38+00:00\",\"dateModified\":\"2026-03-24T22:39:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/eltecolote.org\\\/content\\\/en\\\/lowrider-usps-stamps\\\/\"},\"wordCount\":606,\"publisher\":{\"@id\":\"https:\\\/\\\/eltecolote.org\\\/content\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/eltecolote.org\\\/content\\\/en\\\/lowrider-usps-stamps\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/eltecolote.org\\\/content\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/7C1A7187.jpg?fit=1900%2C1267&quality=89&ssl=1\",\"articleSection\":[\"Arts &amp; 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