{"id":70014,"date":"2025-12-30T12:01:21","date_gmt":"2025-12-30T20:01:21","guid":{"rendered":"https:\/\/eltecolote.org\/content\/?p=70014"},"modified":"2026-01-29T15:47:56","modified_gmt":"2026-01-29T23:47:56","slug":"el-tecolote-impact-2025","status":"publish","type":"post","link":"https:\/\/eltecolote.org\/content\/en\/el-tecolote-impact-2025\/","title":{"rendered":"El Tecolote met the moment for S.F. Latino immigrants in 2025. Here\u2019s what\u2019s next"},"content":{"rendered":"\n

This year was an extraordinarily difficult one for our communities. From national immigration crackdowns<\/a> and SNAP cuts<\/a> to RV bans<\/a> and courthouse arrests<\/a>, immigrant and working-class Latino families in San Francisco faced ongoing threats at both the national and local level.<\/p>\n\n\n\n

When President Donald Trump was elected last November, we knew that the most vulnerable people within the Latino communities we serve would soon be navigating heightened fear, rapid policy shifts, misinformation and limited access to culturally resonant local news and information.<\/p>\n\n\n\n

Lee esta historia en espa\u00f1ol<\/a><\/em><\/p>\n\n\n\n

As a bilingual, community-rooted newsroom, El Tecolote<\/em> has long served as a trusted source for families when information feels scarce or unsafe. To meet this moment, we refocused our editorial and engagement strategy on those most at risk: immigrants and Spanish-speaking families.<\/p>\n\n\n\n

In 2025, that meant strengthening coverage of immigration, public policy, public health and wellness. It meant listening directly through community tabling and events, launching a Spanish-language WhatsApp community<\/a>, and building stronger partnerships with fellow newsrooms, service providers and the people most impacted by the news.<\/p>\n\n\n\n

We served our community as both a trusted guide and a watchdog, delivering vital journalism across all of our platforms: website, social media, print, WhatsApp, email and events. We met people where they are by providing breaking news, explainers, investigative reporting and service journalism in ways that are bilingual, visually rich and culturally resonant. <\/p>\n\n\n\n

That approach led to steady growth in online readership, alongside much deeper engagement with our reporting. Active users increased by 24 percent, and readers spent more than 70 percent more time with our stories year over year, building on the 53 percent readership growth<\/a> we achieved in 2024. We also received national<\/a> and regional<\/a> recognition for our community-centered visuals, investigative reporting and community journalism.<\/p>\n\n\n\n

As 2025 comes to a close, we\u2019re sharing some of our most impactful initiatives from the year. We hope you\u2019ll consider supporting this vital work by becoming a Founding Member or making a one-time donation today.<\/p>\n\n\n\n