{"id":68297,"date":"2025-10-11T09:11:36","date_gmt":"2025-10-11T16:11:36","guid":{"rendered":"https:\/\/eltecolote.org\/content\/?p=68297"},"modified":"2025-10-13T14:27:37","modified_gmt":"2025-10-13T21:27:37","slug":"sf-discount-outlet-barato-barato","status":"publish","type":"post","link":"https:\/\/eltecolote.org\/content\/en\/sf-discount-outlet-barato-barato\/","title":{"rendered":"Half-priced iPhone? Inside the Mission\u2019s hidden shop full of major bargains"},"content":{"rendered":"\n

Piles of boxes are scattered throughout the store as customers tear them open. Some are stamped with Amazon\u2019s familiar emblem, while others read in bold font: \u201cMade in China.\u201d The air buzzes with chatter and the chirp of barcode scanners as shoppers weave around one another through crowded aisles. They move from box to box, bin to bin, searching for hidden treasures at major bargain prices.<\/p>\n\n\n\n

Barato Barato is a new outlet that opened in San Francisco\u2019s Mission District in July, attracting hundreds of low-income, immigrant and Latino shoppers each day with its deep discounts on overstock and returned items from major retailers such as Amazon, Walmart, Target and Kohl\u2019s.<\/p>\n\n\n\n

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Hundreds of boxes are scattered inside Barato Barato, a discount outlet in San Francisco\u2019s Mission District, on Oct. 3, 2025. Photo: Pablo Unzueta for El Tecolote \/ CatchLight Local<\/figcaption><\/figure>\n\n\n\n
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A customer holds a shirt inside Barato Barato, a discount outlet in San Francisco\u2019s Mission District, on Oct. 3, 2025.Photo: Pablo Unzueta for El Tecolote \/ CatchLight Local<\/figcaption><\/figure>\n\n\n\n

Its pricing system is simple: you can buy anything for $6 on Mondays, and by Thursdays, you can buy things for $1. But Fridays are their busiest days since the store gets replenished with newly-arrived inventory. Everything sells for $12, except for big-ticket items like iPads, which can sell for half the retail price.<\/p>\n\n\n\n

Located at 2137 Mission Street, the building once housed El Tiangue<\/a>, a city-funded storefront created during the 2023 winter vending ban<\/a> to support displaced street vendors. The project was meant to function like an indoor flea market and cultural hub, but despite outreach and events, foot traffic remained low. It quietly shut down in 2024.<\/p>\n\n\n\n

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The images on the left show El Tiangue, a city-funded indoor vending space created in 2023 for displaced street vendors during San Francisco\u2019s vending ban. The images on the right show Barato Barato, the discount outlet that now occupies the same Mission District storefront, bustling with shoppers in 2025. Photos: Pablo Unzueta for El Tecolote \/ CatchLight Local<\/figcaption><\/figure>\n\n\n\n

Now, the space is leased by Yemeni business owner Adel Alghazali, 54, who also owns Mi Tierra Market and Aramex Restaurant near the 16th Street BART Plaza. He\u2019s converted it into a chaotic scene for consumerism and cheap deals. Alghazali estimates that about 90% of his customers are Latino, so he blends Arabic and Latino influences. His next project, Yamex, a Yemeni-Mexican perfume store, which is slated to open in January. \u201cWe\u2019re going to blend that Latino-Arabic taste,\u201d he said.<\/p>\n\n\n\n

For now, Barato Barato is his latest venture to open, and it appears to be booming. \u201cOne day I was thinking about all these products\u2026 where does it go?\u201d he said. \u201cThen I found out a lot of them get shipped overseas. I thought, we can use it here, too.\u201d<\/p>\n\n\n\n

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Adel Alghazali, 54, owner of Barato Barato, stands outside the Mission Street storefront during peak hours in San Francisco on Oct. 10, 2025. \u201cWe don\u2019t buy to keep,\u201d he said. \u201cTrading is my hobby.\u201d Photo: Pablo Unzueta for El Tecolote \/ CatchLight Local<\/figcaption><\/figure>\n\n\n\n

Corporate retailers offload their excess inventory through liquidation companies<\/a> such as B-Stock and Liquidation.com. These companies buy truckloads of overstock, then auction them to buyers like Alghazali. \u201cStorage costs a lot of money, so they\u2019d rather sell it cheap than keep it.\u201d<\/p>\n\n\n\n

Sarug Argueta, 48, a Mission resident, says he\u2019s been coming since it first opened for the quality and prices. \u201cThe best thing I found were perfumes that sell for $165. I found a pack for $10,\u201d said Argueta, referring to one called \u2018Daisy,\u2019 from Marc Jacobs, which can retail for up to $165 at other stores.<\/p>\n\n\n\n

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Sarug Argueta, 48, a frequent customer at Barato Barato, looks at a camera tripod inside the store in San Francisco\u2019s Mission District on Oct. 3, 2025. \u201cI\u2019ve found some very good items here,\u201d Argueta said. \u201cThe best thing I found were perfumes that sell for $165. I found a pack for $10.\u201d Photo: Pablo Unzueta for El Tecolote \/ CatchLight Local<\/figcaption><\/figure>\n\n\n\n
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Stacks of pallets filled with new items inside Barato Barato in San Francisco\u2019s Mission District on Oct. 10, 2025. Photo: Pablo Unzueta for El Tecolote \/ CatchLight Local\n<\/figcaption><\/figure>\n\n\n\n

Inside, the chaos feels almost like a treasure hunt: piles of boxes, bins filled with clothes in original packaging, an aisle stacked with shoes, and contemporary electronic devices. On any given day, shoppers might uncover chargers, bedsheets, toasters, coffee makers, or even an iPhone or iPad.<\/p>\n\n\n\n

Nestor Penera, who\u2019s shopped here since it opened, bought a brand new iPhone 16 for $600 a couple of weeks ago. Panera ended up sending it to a family member back home in Mexico, rather than keeping it. Friday mornings are usually the days he shops to take advantage of great deals for $12. But there is one key detail: \u201cYou have to come early,\u201d he said.<\/p>\n\n\n\n

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The front entrance of Barato Barato, a discount outlet in San Francisco\u2019s Mission District, on Oct. 3, 2025.
Photo: Pablo Unzueta for El Tecolote \/ CatchLight Local<\/figcaption><\/figure>\n\n\n\n
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Shoes are displayed inside Barato Barato, a discount outlet in San Francisco\u2019s Mission District, on Oct. 3, 2025.Photo: Pablo Unzueta for El Tecolote \/ CatchLight Local<\/figcaption><\/figure>\n\n\n\n

According to Alghazali, he has no clue what\u2019s inside those boxes when he buys them. He said customers often open boxes, sometimes breaking them or misplacing parts, but that\u2019s just part of the disarray during peak hours. From Walmart alone, he gets 15,000 undisclosed items in a single delivery. He admits that sometimes he\u2019ll curiously look through the boxes to see if there\u2019s anything he likes with his children. \u201cThere\u2019s so many items, you don\u2019t even know about it.\u201d <\/p>\n\n\n\n

With the cost of living soaring in San Francisco and economic uncertainty under President Donald Trump\u2019s administration, Barato Barato has become a rare opportunity for residents to stretch their dollars in the city. Zela Herrera, 70, a frequent shopper, dug through a pile of plastic-wrapped clothes. \u201cEverything is so expensive,\u201d she said, referencing the high cost of basic needs like eggs and milk. \u201cThe prices are modest, they\u2019re low. Today it\u2019s one price, then it\u2019s another.\u201d <\/p>\n\n\n\n

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People sort through boxes inside Barato Barato, a discount outlet in San Francisco\u2019s Mission District, on Oct. 3, 2025. Photo: Pablo Unzueta for El Tecolote \/ CatchLight Local<\/figcaption><\/figure>\n\n\n\n
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Customers pay for their items inside Barato Barato in San Francisco\u2019s Mission District on Oct. 10, 2025.
Photo: Pablo Unzueta for El Tecolote \/ CatchLight Local<\/figcaption><\/figure>\n\n\n\n
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Bags filled with purchases sit near the entrance of Barato Barato, a discount outlet in San Francisco\u2019s Mission District, on Oct. 3, 2025. Photo: Pablo Unzueta for El Tecolote \/ CatchLight Local<\/figcaption><\/figure>\n\n\n\n
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Customers browse inside Barato Barato, a discount outlet in San Francisco\u2019s Mission District, on Oct. 3, 2025. Photo: Pablo Unzueta for El Tecolote \/ CatchLight Local<\/figcaption><\/figure>\n\n\n\n

Alghazali believes stores like his meet a real need. He says the reception has been positive and is working towards opening up two additional stores in the neighborhood. From his perspective, businesses like this one will help bring back more foot traffic to San Francisco. <\/p>\n\n\n\n

His next challenge is trying to contain the cluster of boxes that pile up every day. Employees are constantly breaking down cardboard boxes and piling them in the back or the front. There simply isn\u2019t enough space, he says. But as customers continue trickling in, he\u2019s going to keep operations steady. \u201cWe don’t buy to keep.\u201d<\/p>\n\n\n\n

He then confidently credited his success to his upbringing. For generations, his parents have run retail stores overseas. \u201cTrading is my hobby. The only thing we do is trading.\u201d<\/p>\n\n\n\n

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An overflow of boxes inside Barato Barato in San Francisco\u2019s Mission District on Oct. 10, 2025.\nPhoto: Pablo Unzueta for El Tecolote \/ CatchLight Local\n<\/figcaption><\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Barato Barato turns an empty San Francisco storefront into a bustling outlet catering to Latinos where most items are priced under $12.<\/p>\n","protected":false},"author":88938,"featured_media":68319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"newspack_popups_has_disabled_popups":false,"newspack_featured_image_position":"above","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"footnotes":""},"categories":[25226],"tags":[],"coauthors":[24151],"class_list":["post-68297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","entry"],"yoast_head":"\nHalf-priced iPhone? 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Mission\u2019s hidden shop is full of major bargains","isPartOf":{"@id":"https:\/\/eltecolote.org\/content\/#website"},"primaryImageOfPage":{"@id":"https:\/\/eltecolote.org\/content\/en\/sf-discount-outlet-barato-barato\/#primaryimage"},"image":{"@id":"https:\/\/eltecolote.org\/content\/en\/sf-discount-outlet-barato-barato\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2025\/10\/10032025-BARATOBARATO-ET-PU-34-scaled.jpg?fit=2560%2C1707&quality=89&ssl=1","datePublished":"2025-10-11T16:11:36+00:00","dateModified":"2025-10-13T21:27:37+00:00","description":"Barato Barato turns an empty San Francisco storefront into a bustling outlet catering to Latinos where most items are priced under $12.","inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eltecolote.org\/content\/en\/sf-discount-outlet-barato-barato\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/eltecolote.org\/content\/en\/sf-discount-outlet-barato-barato\/#primaryimage","url":"https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2025\/10\/10032025-BARATOBARATO-ET-PU-34-scaled.jpg?fit=2560%2C1707&quality=89&ssl=1","contentUrl":"https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2025\/10\/10032025-BARATOBARATO-ET-PU-34-scaled.jpg?fit=2560%2C1707&quality=89&ssl=1","width":2560,"height":1707,"caption":"Customer sort through boxes filled with household items inside Barato Barato, a discount outlet in San Francisco's Mission District on October 3, 2025. 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