{"id":65725,"date":"2025-05-15T21:28:02","date_gmt":"2025-05-16T04:28:02","guid":{"rendered":"https:\/\/eltecolote.org\/content\/?p=65725"},"modified":"2025-05-15T21:28:05","modified_gmt":"2025-05-16T04:28:05","slug":"sf-mission-market-housing","status":"publish","type":"post","link":"https:\/\/eltecolote.org\/content\/en\/sf-mission-market-housing\/","title":{"rendered":"SF approves turning \u2018La Muerte de la Misi\u00f3n\u2019 into market-rate housing"},"content":{"rendered":"\n

After a 10-year battle to bring affordable housing to the beloved Mission Market site at 2588 Mission Street, community activists lost Thursday when the San Francisco Planning Commission approved a 10-story development \u2014 with 93% of its 181 units priced beyond reach for the neighborhood\u2019s working-class Latinx residents.<\/p>\n\n\n\n

The site, once home to a bustling indoor market and 65 upstairs residents, has remained vacant since a deadly 2015 fire. Its redevelopment has become a rallying point for housing advocates fighting gentrification in the Mission.<\/p>\n\n\n\n

\u201cThis is what exclusion looks like \u2014 and what ethnic replacement looks like in modern times,\u201d said Larisa Petroncelli, a small business owner who petitioned for the Planning Commission hearing. Petroncelli said that in the past, communities of color were displaced through large-scale redevelopment projects like the destruction of the Fillmore. \u201cThose methods are illegal now,\u201d she said, \u201cso they do it building by building.\u201d<\/p>\n\n\n\n

\u201cThis project is pushing out people who can\u2019t afford to live where they were born,\u201d said Martha S\u00e1nchez, a third-generation Mission resident. \u201cThis project is bringing high-income housing to an area where low-income housing is desperately needed,\u201d she added. \u201cThere are homeless pregnant women and seniors who have no one and desperately need a home.\u201d<\/p>\n\n\n\n

S\u00e1nchez was one of about 20 people who testified against the project during a packed and sometimes rowdy hearing inside City Hall\u2019s Room 400.<\/p>\n\n\n\n

\"\"
The site at the corner of 2588 Mission Street, covered in weeds and scattered trash, is seen in San Francisco, Thursday, May 15, 2025. Photo: Yuriria Avila<\/figcaption><\/figure>\n\n\n\n

A vote shaped by state housing laws<\/strong><\/p>\n\n\n\n

In a 4\u20133 vote, the Planning Commission approved the project, citing state laws that limit their power to reject high-density developments that include affordable housing \u2014 even if most units are market rate.<\/p>\n\n\n\n

Laws like the Density Bonus Act<\/a> and the Housing Accountabilty Act<\/a> restrict local authority, leaving cities with little leverage to oppose projects if they reserve even a small number of units for low-income residents.<\/p>\n\n\n\n

\"\"
A poster displaying a timeline of the Mission Market fire is seen on the fence surrounding the site at 2588 Mission Street in San Francisco, Thursday, May 15, 2025. Photo: Yuriria Avila<\/figcaption><\/figure>\n\n\n\n

A beloved community site, destroyed<\/strong><\/p>\n\n\n\n

For decades, 2588 Mission Street was a cornerstone of Mission life. The Mission Market\u2019s flower-lined entrance gave way to a lively indoor plaza where neighbors browsed food stalls, a children\u2019s shoe store, and a grocery stocked with goods from across Latin America. Upstairs, 65 tenants lived in 17 apartments.<\/p>\n\n\n\n

On January 28, 2015, a fire of undetermined origin swept through the building. It displaced dozens of families, decimated 26 small businesses, injured six people and killed one man, Mauricio Orellano. Since then, the site has sat fenced off \u2014 a gaping wound in the heart of the neighborhood.<\/p>\n\n\n\n

But in the years since, that wound gave rise to a movement. Local residents, nonprofits, and housing advocates have fought for the site to become 100% affordable housing. The building\u2019s owner, Hawk Lou, turned down a $4 million offer from the Mission Economic Development Agency (MEDA), countering at $20 million \u2014 far beyond what any nonprofit could afford.<\/p>\n\n\n\n

The community now refers to Lou\u2019s proposed development as La Muerte de la Misi\u00f3n<\/em> \u2014 the death of the Mission.<\/p>\n\n\n\n

\"\"
Landlord Hawk Lou sits in the crowd during the hearing to vote on the 10-story project at 2588 Mission Street in San Francisco, Thursday, May 15, 2025. Photo: Yuriria Avila<\/figcaption><\/figure>\n\n\n\n

A neighborhood transformed<\/strong><\/p>\n\n\n\n

Since 2001, more than 14,000 Latinx residents have been displaced from the Mission District, according to Planning Commissioner Gilbert Williams, who voted against the project.<\/p>\n\n\n\n

The Mission\u2019s unhoused population has risen by 55%, with family homelessness up 91%, according to a 2023 MEDA study. The American Indian community is four times more likely to be unhoused.<\/p>\n\n\n\n

Lou\u2019s proposed market-rate, mixed-use building would include only 19 low-income units out of 181 \u2014 a ratio Williams said would accelerate displacement. \u201cFor every 100 market-rate units, the expected out-migration is 14%,\u201d he told the Commission.<\/p>\n\n\n\n

Activists warn that this trend could easily continue, as older, multifamily buildings across the Mission deteriorate and become ripe for redevelopment. Meanwhile, the City has no dedicated budget to acquire land for nonprofit housing projects.<\/p>\n\n\n\n

\"\"
Community members opposing the 10-story project at 2588 Mission Street hold signs during the Planning Commission meeting in San Francisco, Thursday, May 15, 2025. Photo: Yuriria Avila<\/figcaption><\/figure>\n\n\n\n

A movement that isn\u2019t finished<\/strong><\/p>\n\n\n\n

Following the Commission\u2019s decision, longtime Mission activist Gloria La Riva shouted, \u201cThis is not over!\u201d as she left the chamber to huddle with organizers already planning their next steps in the hallway.<\/p>\n\n\n\n

\u201cThey can\u2019t build if we occupy the space,\u201d said activist Keith Pavlik, who testified earlier in the hearing.<\/p>\n\n\n\n

S\u00e1nchez mentioned possible lawsuits to challenge the approval, while others pointed to growing support online. A petition<\/a> circulated by the Calle 24 Latino Cultural District had reached 799 of its 800-signature goal by the end of the meeting.<\/p>\n\n\n\n

\u201cThis project has been called La Muerte de la Misi\u00f3n<\/em> because it continues to cause the death of the Mission,\u201d the petition reads.<\/p>\n\n\n\n

\"\"
Zines illustrated by Alejandra Rubio, recounting the story of the Mission Market fire, sit on a table during the Planning Commission hearing on the 10-story project at 2588 Mission Street in San Francisco, Thursday, May 15, 2025. Rubio handed copies to commissioners. Photo: Yuriria Avila<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

After a decade-long fight for affordable housing at the beloved Mission Market site, San Francisco approved a mostly market-rate development \u2014 sparking outrage over displacement and gentrification.<\/p>\n","protected":false},"author":88922,"featured_media":65744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"newspack_popups_has_disabled_popups":false,"newspack_featured_image_position":"large","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"footnotes":""},"categories":[3573,7],"tags":[],"coauthors":[25332],"class_list":["post-65725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-housing-news","category-news","entry"],"yoast_head":"\nSF approves market-rate housing at site locals call 'La Muerte de la Misi\u00f3n'<\/title>\n<meta name=\"description\" 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