{"id":63579,"date":"2024-12-02T23:39:08","date_gmt":"2024-12-03T07:39:08","guid":{"rendered":"https:\/\/eltecolote.org\/content\/?p=63579"},"modified":"2024-12-12T11:18:37","modified_gmt":"2024-12-12T19:18:37","slug":"el-tecolote-impact-report-2024","status":"publish","type":"post","link":"https:\/\/eltecolote.org\/content\/en\/el-tecolote-impact-report-2024\/","title":{"rendered":"El Tecolote had an impactful year. Here\u2019s what\u2019s next \u2014 and how you can support us"},"content":{"rendered":"\n

2024 was a transformative year for El Tecolote<\/em>. Over the past 12 months, our bilingual community newsroom worked tirelessly to deliver culturally relevant local news during a high-stakes election year \u2014 all while charting a new path in how we serve Latinx communities.<\/p>\n\n\n\n

In February, we welcomed a new editor-in-chief<\/a>, and committed to three big changes: prioritizing digital-first and visually-rich storytelling, launching a program to train the next generation of journalists and fostering deeper relationships with our community to inform our coverage.<\/p>\n\n\n\n

These efforts paid off. We grew our website visits by 53%, expanded our presence on Instagram<\/a>, YouTube<\/a>, TikTok<\/a> and Facebook<\/a>, and saw El Tecolote\u2019s<\/em> reporting cited by major publications like the San Francisco Chronicle<\/em><\/a>, the San Francisco Standard<\/em><\/a> and NPR<\/em><\/a>. Our work was also republished by partners such as KQED<\/em><\/a>, 48Hills<\/em><\/a> and the San Francisco Public Press<\/em><\/a>.<\/p>\n\n\n\n

And we\u2019re just getting started. The coming year will test the resiliency of the most vulnerable members of our communities, but we are committed to providing information that is useful, culturally relevant, accessible and uplifting.<\/p>\n\n\n\n

Your support is crucial to help us continue this vital work. Through Dec. 31, NewsMatch will double your one-time gift<\/a> up to $1,000 or match your new monthly donation 12 times, but you have the opportunity to give now on December 3rd during Giving Tuesday! Every contribution helps El Tecolote<\/em> provide fair and sustainable wages for our talented and dedicated team, empowering them to continue strengthening our communities and amplifying underrepresented voices.<\/p>\n\n\n\n

Here\u2019s a look at our top 2024 wins so far, and a vision for what\u2019s next for our newsroom and the communities that we serve.<\/p>\n\n\n\n

\"\"
NewsHub intern Cami Dominguez interviews supervisor candidate Jackie Fielder as part of \u2018The Pueblo\u2019s Agenda,\u2019 El Tecolote\u2019s civic engagement project designed to make local election information accessible to bilingual communities. Photo: Veronica Brehmer<\/figcaption><\/figure>\n\n\n\n

Building the next generation of journalists<\/strong><\/p>\n\n\n\n

Since its founding in 1970, El Tecolote<\/em> has been a training ground for emerging journalists of color. This year, we continued that tradition with the launch of NewsHub<\/a>, a 10-week summer internship program offering students hands-on experience in bilingual, community journalism.<\/p>\n\n\n\n

Through weekly workshops, interns developed their skills in community-centered reporting and multimedia storytelling, received safety training and gained insights into emerging career paths from industry leaders.<\/p>\n\n\n\n

\u201cEl Tecolote <\/em>has truly given me hope for the future of journalism,\u201d said NewsHub intern Cami Dominguez,<\/a> who spearheaded our District 9 election coverage. \u201cThis newsroom will forever be the place where I got my start.\u201d<\/p>\n\n\n\n

In 2025, we plan to expand the NewsHub program by making the workshops available to more students and offering stipends to 1-3 summer interns, who will collaborate with industry mentors on impactful, community-focused projects.<\/p>\n\n\n\n

\"\"
Johnny Garcia, 60, who has delivered El Tecolote\u2019s newspaper for over a decade, drops off a stack of the Spanish-language voter guide at Adobe Books in the Mission District, San Francisco, Calif., on Oct. 17, 2024. Photo: Pablo Unzueta for El Tecolote\/CatchLight Local<\/figcaption><\/figure>\n\n\n\n

Community-centered election coverage<\/strong><\/p>\n\n\n\n

During this pivotal election year, we relaunched The Pueblo\u2019s Agenda<\/em>, our civic engagement project designed to make local election information accessible to bilingual communities.<\/p>\n\n\n\n

Our election coverage focused on the District 9 race, inviting our readers to help shape<\/a> the questions<\/a> that we asked candidates hoping to represent the historically Latinx neighborhoods that make up District 9. We published candidate responses on a rolling basis across our platforms, including our print newspaper, website<\/a> and bilingual social media videos on YouTube<\/a>, Instagram<\/a> and Facebook<\/a>.<\/p>\n\n\n\n

Amid ongoing challenges in SFUSD, we produced a guide for noncitizen voters<\/a> on how to vote in the school board election. We also published a Spanish-language voter guide<\/a> in a special print edition of El Tecolote<\/em>. In partnership with CalMatters<\/em> and KQED<\/em>, we highlighted some of the most relevant races and ballot measures for our readers, prioritizing distribution in key Latinx neighborhoods like the Mission, Excelsior, Tenderloin, and Bayview.<\/p>\n\n\n\n

On Election Day, we provided social-first coverage that centered Latinx voters<\/a> and the District 9 supervisor race<\/a>, and we were the first to call the election for Jackie Fielder<\/a>. In the aftermath, we published an explainer on what mayor-elect Daniel Lurie<\/a>\u2019s leadership could mean for our communities, as well as a photo essay<\/a> documenting our communities\u2019 responses to Donald Trump\u2019s reelection as US President.<\/p>\n\n\n\n

The Pueblo\u2019s Agenda<\/em> will continue in 2025, as we remain committed to answering questions and fostering civic engagement among our communities beyond elections as new leaders shape public policy locally.<\/p>\n\n\n\n

\"\"
Eusevia Rosales, 48, sits nervously outside her RV with her grandchild on Winston Drive before joining a caravan of about 50 RVs that organized to take over an empty lot at the San Francisco Zoo in San Francisco, Calif., on July 29, 2024. Photo: Pablo Unzueta for El Tecolote\/CatchLight Local<\/figcaption><\/figure>\n\n\n\n

In-depth coverage of San Francisco\u2019s Latinx RV community<\/strong><\/p>\n\n\n\n

One of El Tecolote\u2019s<\/em> core strengths is building trust with Latinx communities, working closely with them to report on the issues affecting their lives in order to hold leaders accountable.<\/p>\n\n\n\n

Our initial coverage of Latinx RV residents living in Bernal Heights<\/a> evolved into an eight-month, in-depth and visually-rich documentary of how working-class families<\/a> fought to maintain their fragile stability<\/a> amid policies<\/a> designed to displace them.<\/p>\n\n\n\n

Through people-first reporting<\/a> and public records requests, we exposed the city\u2019s accelerated RV ban<\/a> and its failure<\/a> to meet its intended goals. We shared powerful stories and visuals across Instagram<\/a>, TikTok<\/a>, and YouTube<\/a>, while staying connected with RV residents through a WhatsApp group that provided real-time updates and a guide<\/a> on policy changes.<\/p>\n\n\n\n

\u201cEl Tecolote<\/em> is the official newspaper for us,\u201d said Angela Arosteguis, an RV resident displaced from Winston Drive.<\/p>\n\n\n\n

Our RV coverage became one of our most-read series of the year, cited by outlets like the San Francisco Standard<\/a> and the San Francisco Chronicle<\/a>. This grassroots approach has cemented El Tecolote\u2019s <\/em>reputation as a trusted source for in-depth, community-driven journalism. In 2025, we seek to build on this type of reporting when covering other marginalized groups facing imminent threats.<\/p>\n\n\n\n

\"\"
A woman adorned in her vibrant dress and face paint, walks with a large crowd of people on 24th Street for the annual D\u00eda de los Muertos festival in San Francisco, Calif., on Nov. 2, 2024. Photo: Pablo Unzueta for El Tecolote\/CatchLight Local<\/figcaption><\/figure>\n\n\n\n

Coverage that unites and uplifts our communities<\/strong><\/p>\n\n\n\n

Amid our ongoing accountability and service-driven coverage, we also kept a pulse on the coverage that uplifts and unites our communities: Latinx arts and culture.<\/p>\n\n\n\n

We profiled living artist legends<\/a>, highlighted rising local musicians<\/a> and documented grassroots efforts<\/a> to create and preserve beloved murals in the Mission District. This year also presented the rare opportunity for El Tecolote<\/em> to cover a unique social-first<\/a> angle to Copa America that highlighted the city\u2019s growing Colombian community and their passion for soccer.<\/p>\n\n\n\n

And of course, we captured major cultural events like Carnaval<\/a> and D\u00eda de los Muertos<\/a>, and created visually-rich, search-friendly<\/a> guides<\/a> that helped readers participate in these celebrations.<\/p>\n\n\n\n

Through this coverage, we aimed to inspire pride, connection, and joy among the Latinx audience that we serve, showcasing the resilience and creativity that define the nuances within our shared culture.<\/p>\n\n\n\n

\"\"
Yaneth, 32, embraces her 4-month-old son, Angel, in the early hours at the 24th Street BART Plaza after leaving Buena Vista Horace Mann K-8 school, which serves as a nighttime shelter in San Francisco, Calif., on Oct. 31, 2024. Photo: Pablo Unzueta for El Tecolote\/CatchLight Local<\/figcaption><\/figure>\n\n\n\n

What\u2019s next?<\/strong><\/p>\n\n\n\n

We know that our most critical work lies ahead. As a new presidential administration promises mass deportations<\/a>, San Francisco\u2019s most vulnerable Latinx communities are at risk.<\/p>\n\n\n\n

In response, we\u2019re planning initiatives to serve monolingual Spanish speakers with real-time news, public service announcements, and cultural content through our biweekly print newspaper and a soon-to-launch WhatsApp group.<\/p>\n\n\n\n

We\u2019ll continue to produce journalism that informs, reframes, and challenges harmful narratives about the communities that we know best \u2014 offering explainer guides, accessible news through multiple platforms, and visually-rich features that build empathy and combat misinformation.<\/p>\n\n\n\n

Aware that Latinx communities, especially undocumented immigrants, are often scapegoated in national and local narratives, El Tecolote\u2019s <\/em>role as a trusted authority on our community\u2019s complex experiences will be more important than ever. We\u2019re committed to amplifying underrepresented voices and driving understanding through rigorous, community-first reporting.<\/p>\n\n\n\n

Help us continue to provide critical, culturally relevant journalism by donating to El Tecolote <\/em>today<\/a> on Giving Tuesday! Through Dec. 31, NewsMatch will keep doubling your one-time gift up to $1,000 or match new monthly donations 12 times.<\/p>\n\n\n\n

Together, we can keep serving our communities in 2025 and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"

Here\u2019s a look at our top 2024 wins so far, and a vision for what\u2019s next for our newsroom and the communities that we serve.<\/p>\n","protected":false},"author":88891,"featured_media":61869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"newspack_popups_has_disabled_popups":false,"newspack_featured_image_position":"large","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"footnotes":""},"categories":[25166],"tags":[],"coauthors":[18460],"class_list":["post-63579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsroom-news","entry"],"yoast_head":"\nEl Tecolote had an impactful year. 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