{"id":61110,"date":"2024-06-12T13:50:06","date_gmt":"2024-06-12T20:50:06","guid":{"rendered":"https:\/\/eltecolote.org\/content\/?p=61110"},"modified":"2024-06-13T13:41:44","modified_gmt":"2024-06-13T20:41:44","slug":"sf-mission-art-gallery","status":"publish","type":"post","link":"https:\/\/eltecolote.org\/content\/en\/sf-mission-art-gallery\/","title":{"rendered":"Mission art show: San Francisco and El Salvador get fused in new exhibition"},"content":{"rendered":"\n

Growing up in the Mission, visual artist Josu\u00e9 Rojas still remembers the vibrant fruterias <\/em>of the neighborhood, plastered with advertisements for sugar-infused treats, soda pop, and ice cream. These ads, both hand-painted and printed, fused with the emergence of graffiti counter-culture that swept through San Francisco in the 80\u2019s and 90\u2019s.<\/p>\n\n\n\n

This urban palimpsest is thoughtfully encapsulated in Rojas\u2019s fifth major solo exhibition, \u201cCentral American Pie,\u201d now on display at The Incline Gallery. In his unique collection of paintings, Rojas remixes U.S. advertisements and Americana imagery with Central American iconography, symbols, and folklore\u2014all laced with elements of graffiti and urban street art. The resulting mashup is a reflection on culture and consumerism back when advertisements infiltrated street life, decades before the ubiquity of cellphones and algorithm-driven digital ads.<\/p>\n\n\n\n

Rojas blends acrylic, spray paint, and ink drawings into pieces that show how the U.S. intersects with Central America. He calls this intersection \u201cVai Ven,\u201d a Spanish term that translates to “come and go” in English, referring to the ebb and flow of people or things and highlighting a sense of motion and change. To Rojas, who migrated from El Salvador as a child, this phrase describes the transient nature and back-and-forth dynamics he experienced in his personal life growing up as a Central American in San Francisco. Serving as a motif, \u201cVai Ven\u201d can be spotted across several of Rojas\u2019s paintings etched in graffiti.<\/p>\n\n\n\n

\"\"
Josu\u00e9 Rojas\u2019s fifth major solo exhibition \u201cCentral American Pie\u201d remixes U.S. advertisements and Americana imagery with Central American iconography. Photo: Mauricio E. Ram\u00edrez<\/figcaption><\/figure>\n\n\n\n

In the show, Rojas transforms old cartoons into new ones that distinctly represent the U.S. Central American experience. For instance, he reimagines the classic American cartoon character Felix the Cat as a joyful Platano<\/em> (not to be confused with a banana). Another character known as \u201cPupusa Face\u201d resembles Astro Boy with a proud and round smiley face inside a Salvadoran pupusa with cheese dripping out. A plump pineapple with a smiley face is also joyfully resting amid a tropical paradise.<\/p>\n\n\n\n

\u201cI want people from different walks of life to have an entry point,\u201d said Rojas. \u201cA graffiti writer will look at this and have an entry point. A child would look at the cartoons and have an entry point. I think a Central American would look at these national birds and have an entry point.\u201d<\/p>\n\n\n\n

\u201cCentral American Pie\u201d was inspired by the 1971 song \u201cAmerican Pie\u201d by Don McLean. The song pays tribute to early rock and roll musicians who died in a plane crash on February 3, 1959, referenced in the song as \u201cthe day the music died.\u201d Among the three musicians killed was Richard Steven Valenzuela, better known as Ritchie Valens, who was born in the U.S. to Mexican parents. Valens was a pioneering figure who seamlessly wove Mexican musical influences into the fabric of American rock and roll, challenging and expanding its definition.<\/p>\n\n\n\n

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By blending \u201cCentral\u201d into \u201cAmerican Pie,\u201d Rojas\u2019s perspective sheds light on a critical aspect of cultural history: the Latin American and Latinx influences that are intricately but often invisibly woven into the broader narrative of mainstream America. It prompts viewers to ask, where do Latinx artists fit into the larger world of U.S.-American art?<\/p>\n\n\n\n

\u201cI wouldn\u2019t be versed in America if it hadn\u2019t come to my country and come to me,\u201d said Rojas, who fled Central America during the Salvadoran civil war. \u201cNow we\u2019re in a post-war reality in a time of surfing and Bitcoins, iPhones, and TikTok. These are all political forces shaping our world, and I\u2019m trying to make sense of it as much as anybody else.\u201d<\/p>\n\n\n\n

Through his art, Rojas makes a poignant critique about U.S. military involvement in Central American struggles. By providing substantial funding and resources to civil wars in Nicaragua, El Salvador and Guatemala, many Central Americans, including Rojas, were displaced and forced to migrate to the U.S. and other countries. In \u201cCentral American Pie,\u201d Rojas invites viewers into a hybrid world from El Salvador to San Francisco, and back again, weaving a complex history of past, present, and future. <\/p>\n\n\n\n

\"\"
Art piece titled “Platano es, oro parece” by Josu\u00e9 Rojas as part of his fifth major solo exhibition \u0093Central American Pie\u0094 at The Incline Gallery in San Francisco, Calif. Photo: Mauricio E. Ram\u00edrez<\/figcaption><\/figure>\n\n\n\n

The exchange between the U.S. and Central America is a two-way street. Through his playful visual art, Rojas highlights that these cultural dynamics have longer histories than often portrayed. The exhibition is a compelling mix of nostalgia and critique, a dynamic confrontation of past influences and present realities. This juxtaposition serves as a reminder of the fluidity of cultural boundaries and the continuous shaping of identity through personal and collective histories.<\/p>\n\n\n\n

As such, \u201cCentral American Pie\u201d is a must-see for those who appreciate art that challenges, delights, and inspires dialogue about history, identity and the impact of cultural exchange.<\/p>\n\n\n\n

\u201cCentral American Pie\u201d by Josu\u00e9 Rojas now on view at The Incline Gallery at 766 Valencia Street in San Francisco until July 14, 2024.<\/em><\/p>\n\n\n\n

\"\"
Josue Rojas, a multi-disciplinary artist from the Mission District, shuffles through sketches in one of his many notebooks from inside his studio in San Francisco, Calif., on May 14, 2024. Photo: Pablo Unzueta for El Tecolote\/CatchLight Local<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Josue Rojas\u2019s fifth major solo art exhibition, \u201cCentral American Pie,\u201d is now on display at The Incline Gallery in San Francisco.<\/p>\n","protected":false},"author":88922,"featured_media":61122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"newspack_popups_has_disabled_popups":true,"newspack_featured_image_position":"large","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"footnotes":""},"categories":[7],"tags":[],"coauthors":[25180],"class_list":["post-61110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","entry"],"yoast_head":"\nMission artist fuses San Francisco and El Salvador in new exhibit<\/title>\n<meta name=\"description\" content=\"Josue Rojas\u2019s fifth major solo art exhibition, \u201cCentral American Pie,\u201d is now on 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