{"id":59197,"date":"2024-01-22T15:45:57","date_gmt":"2024-01-22T23:45:57","guid":{"rendered":"https:\/\/eltecolote.org\/content\/?p=59197"},"modified":"2024-04-16T23:31:13","modified_gmt":"2024-04-17T06:31:13","slug":"memories-of-the-market","status":"publish","type":"post","link":"https:\/\/eltecolote.org\/content\/en\/memories-of-the-market\/","title":{"rendered":"Memories of the Market"},"content":{"rendered":"\n

This story was reported by El T\u00edmpano<\/a>, a civic media organization serving and covering the Bay Area\u2019s Latino and Mayan immigrants. <\/em><\/p>\n\n\n\n

Like swap meets throughout the country, the Coliseum Swap Meet, an open-air market known as La Pulga<\/em> in East Oakland, is a reflection of the community it serves. Here, all are welcome to taste the flavors of Mexico, enjoy a Michelada under the shade, buy household goods, produce, sweets, croc charms, flowers, hardware, clothes, jewelry, cosmetics, electronics, and more at a discounted price.<\/p>\n\n\n\n

Children can run around a playground or ride a colorful choo-choo train that snakes around the aisles. Friends can meet for a beer and dance to live bands that perform on weekend evenings. La Pulga certainly provides.<\/p>\n\n\n\n

For three Saturdays in October, the El T\u00edmpano team set up a booth at La Pulga to engage with the community. We offered instant film portraits for free, and nearly everyone who participated in the portrait session agreed to a recorded interview. Almost 60 patrons and 14 vendors spoke to El T\u00edmpano about how they spend their time and money at La Pulga.<\/p>\n\n\n\n

We heard tales of celebration, camaraderie, and some of heartbreak, but mostly we heard stories of survival.<\/p>\n\n\n\n

Nearly every day, 73-year-old Samuelin Martinez can be found walking the grounds of La Pulga. Martinez calls his laps around the market \u201cprayer walks.\u201d <\/p>\n\n\n\n

Martinez describes it as if he\u2019s talking about a sacred place. He has long been a community activist, and he\u2019s keenly aware of the area\u2019s history \u2014 he used to live in High Street Homes, temporary public housing that once stood near where La Pulga stands now. With the help of his cane, Martinez now spends his days slowly walking among hundreds of booths run mostly by Spanish-speaking vendors. He talks to anyone who crosses his path and greets them with a wide, mustachioed smile. <\/p>\n\n\n\n

\n

\u201cI go where the people are. I do traditional healing.\u201d<\/p>\n\u2013 Samuelin Martinez, 73, Oakland<\/cite><\/blockquote>\n\n\n\n

\u201cSamuelin Mart\u00ednez, the voice of the ocean. And Samuelin, because my mom called me \u2018Samuel lindo,\u2019 like \u2018You are beautiful, Samuel\u00edn.\u2019 My mom said that our experience is our education,\u201d Martinez said. \u201cTherefore I have 73 years of schooling, very educational. I have what they call a traditional healing practice. My mom, since I was young, cured me of fears, nerves, and anxiety. It\u2019s part of my traditional healing. I go where the people are. I\u2019m on a prayer walk right now with my mom. My mom is here, encouraging me, comforting me, so I can comfort others.\u201d <\/p>\n\n\n

\n
\"\"
La Pulga patrons dance to covers of popular Mexican music by Los Corsarios Musical, a local Mexican music cover band, on Sunday afternoon, November 12, 2023. Bands take to La Pulga\u2019s two stages, located on polar ends of the market, starting in the early afternoon through closing time on weekends. When one group\u2019s set nears its end, another starts. Meanwhile, dancers follow the music from one side of the market to the other.<\/figcaption><\/figure>\n<\/div>\n\n\n

Many vendors have found it hard to stay afloat in the aftermath of the COVID-19 pandemic. Inflation has also impacted sales. Many told El T\u00edmpano that the flea market isn\u2019t as large or packed with people as it was prior to the pandemic. <\/p>\n\n\n\n

Maria Villa, 77, an immigrant from Mexico, was a single mother of two. She\u2019s known around La Pulga as \u201cT\u00eda Mar\u00eda,\u201d and has sold artisan jugs, pots, toys, and decorations for 30 years. The sales from her booth helped put her children in college. But, Villa adds, business recently has been slow. <\/p>\n\n\n\n

\n

\u201cI\u2019m happy selling my things, talking with my neighbors\u2026I\u2019m the happiest woman in this life.\u201d <\/p>\n\u2013 Maria Villa, 77, Oakland<\/cite><\/blockquote>\n\n\n\n

\u201cThe pandemic hurt our business a lot. From the pandemic, we are left with zero \u2014 zero … I closed for six months,\u201d Villa said. \u201cThese months have been low, but we hope to recover. We hope to recover. Because, well, I have faith in God. I have a lot of faith in God, that God is going to help us.\u201d<\/p>\n\n\n\n

Blanca Luna, 62, is an immigrant from Guatemala who has also sold at La Pulga for 30 years. Between the flashy lights of LED signs for sale, and the noises coming from the small electronic toys she sells, her booth is hard to miss. <\/p>\n\n\n\n

Still, Luna says her profits today are not as good as they were when she first opened up shop. On a good weekend, she says, she might take home between $200-$250. <\/p>\n\n\n\n

She has noticed that patrons are spending less, and she cannot compete with online sales. On top of that, her booth location will be auctioned in December and she\u2019s unsure if she can afford to keep it if she is out-bid.<\/p>\n\n\n\n

\n

\u201cThank god we have always gotten by because our people don\u2019t abandon us,\u201d Luna says in Spanish. \u201cOur Latinos always support us.\u201d<\/p>\n\u2013 Blanca Luna, 62, Richmond<\/cite><\/blockquote>\n\n\n\n

La Pulga has also made recent headlines. Two men were arrested in August for allegedly selling $85,000 worth of stolen merchandise.<\/p>\n\n\n\n

On Oct. 21, Omar O\u00f1ate Rivas told El T\u00edmpano he was visiting La Pulga for the first time to try to find stolen construction tools that were taken from his friend\u2019s car in San Jose. <\/p>\n\n\n\n

Though O\u00f1ate Rivas didn\u2019t find the stolen items that day, he was able to purchase budget-friendly construction supplies he could use for his job as a day laborer. <\/p>\n\n\n\n

\n

\u201cWhen you\u2019re stolen from, they bring those used things to La Pulga and sell them.\u201d <\/p>\n\u2013 Omar O\u00f1ate Rivas, 44, San Jose<\/cite><\/blockquote>\n\n\n\n

\u201cI came because my friend was robbed,\u201d Rivas said. \u201cThey robbed his van in San Jos\u00e9 and I wanted to come to see if by chance I could find his things here in the tools area. Because you see that when they rob you of used things, they come and sell them at La Pulga.\u201d<\/p>\n\n\n\n

Though El T\u00edmpano\u2019s goal at La Pulga was not to verify whether goods sold at the market were stolen, we were able to observe a cycle of supply and demand that makes clear how challenging it can be to afford living in the Bay Area. Immigrants might find work as day laborers or in construction, but they often need to buy their own tools \u2014 equipment that could amount to hundreds of dollars that they may not have. <\/p>\n\n\n\n

Cesar, who El T\u00edmpano is identifying by first name only because he is underage, has sold used construction tools at La Pulga for nearly a year with three partners. Their hundreds of tools for sale are laid out on the floor in chunky rows that resemble farm fields. <\/p>\n\n\n\n

\n

\u201cWe help people who likely don\u2019t have enough money to buy good tools, and need to buy them used.\u201d<\/p>\n\u2013 Cesar, 17, Oakland<\/cite><\/blockquote>\n\n\n\n

Ultimately, La Pulga\u2019s ecosystem is a microcosm of life in East Oakland, like a terrarium filled with loud music and the smell of new leather. <\/p>\n\n\n\n

\u201cThis is the only work I\u2019ve been able to invent in order to survive,\u201d says Patricia Beltr\u00e1n in Spanish. She lost her job during the pandemic, and recently separated from her husband. She sells a mish-mash of items from craft supplies to clothes. At La Pulga, she can bring her children with her so that she doesn\u2019t have to pay for childcare. <\/p>\n\n\n\n

\u201cOakland is a beautiful city \u2026 I respect everyone, from the young people who make donuts \u2014 you\u2019ve got to be brave to make donuts, you\u2019ve got to be brave for everything,\u201d Beltr\u00e1n says.<\/p>\n\n\n\n

\n

 \u201c[Oakland] has given me the opportunity to reinvent myself, and make a dignified job for myself.\u201d<\/p>\n\u2013 Patricia Beltr\u00e1n, Novato<\/cite><\/blockquote>\n\n\n

\n
\"\"
A patron at La Pulga in Oakland\u2019s Coliseum Industrial neighborhood poses for a portrait of her back tattoos on September, 9, 2023.<\/figcaption><\/figure>\n<\/div>\n\n\n

This is part one of a four-part package. Click on to read La Pulga vendor Luis Urbina\u2019s story<\/a> about sobriety and finding peace as an immigrant in Oakland, hear the voices of the market\u2019s patrons and vendors in a photo essay<\/a>, and read about the behind-the-scenes <\/a>steps it took to see this project to fruition.<\/em><\/p>\n\n\n\n

CREDITS<\/strong><\/p>\n\n\n\n

Photography: <\/strong>Hiram Dur\u00e1n <\/p>\n\n\n\n

Project managers: <\/strong>Mayra Sierra, Hir\u00e1m Dur\u00e1n, Katherine Nagasawa<\/p>\n\n\n\n

Text: <\/strong>Jasmine Aguilera<\/p>\n\n\n\n

Interviews: <\/strong>Hiram Dur\u00e1n, <\/strong>Jasmine Aguilera, Mayra Sierra, Vanessa Flores, Ximena Loeza, Maye Primera<\/p>\n\n\n\n

Translation:<\/strong> Jasmine Aguilera, Katherine Nagasawa, Maye Primera<\/p>\n\n\n\n

For more El T\u00edmpano, visit  https:\/\/www.eltimpano.org\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This story was reported by El T\u00edmpano, a civic media organization serving and covering the Bay Area\u2019s Latino and Mayan immigrants.  Like swap meets throughout the country, the Coliseum Swap Meet, an open-air market known as La Pulga in East Oakland, is a reflection of the community it serves. Here, all are welcome to taste […]<\/p>\n","protected":false},"author":88924,"featured_media":59200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"newspack_popups_has_disabled_popups":false,"newspack_featured_image_position":"above","newspack_post_subtitle":"In photos and audio, patrons and vendors at Oakland\u2019s Coliseum Swap Meet, also known as \u201cLa Pulga,\u201d share their stories of joy, hardship, and success.","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"footnotes":""},"categories":[25122],"tags":[16474,24965,25000],"coauthors":[25056],"class_list":["post-59197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en-en","tag-el-timpano","tag-la-pulga","tag-market","entry"],"yoast_head":"\nMemories of the Market<\/title>\n<meta name=\"description\" content=\"In photos, 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