{"id":57564,"date":"2023-09-07T19:03:23","date_gmt":"2023-09-08T02:03:23","guid":{"rendered":"https:\/\/eltecolote.org\/content\/?p=57564"},"modified":"2023-09-07T19:03:28","modified_gmt":"2023-09-08T02:03:28","slug":"as-print-declines-tecos-johnny-garcia-delivers-250000-copies-a-year","status":"publish","type":"post","link":"https:\/\/eltecolote.org\/content\/en\/as-print-declines-tecos-johnny-garcia-delivers-250000-copies-a-year\/","title":{"rendered":"As print declines, Teco\u2019s Johnny Garcia delivers 250,000 copies a year"},"content":{"rendered":"\n

For more than two decades, the local print newspaper industry has been in steady decline with the rise of online news and social media. A report<\/a> by Medill\u2019s Local News Initiative found that the U.S. has lost more than one-fourth of its newspapers, and by 2025, it estimates that nearly a third will close. Most communities that have seen their local newspapers shut down live in what are called \u2018news deserts.\u2019 That is about 70 million residents without access to critical information.<\/p>\n\n\n\n

In San Francisco\u2019s Mission District, the digital and print bilingual newspaper, El Tecolote, continues to serve its community through its publisher, Acci\u00f3n Latina. Amidst a declining local newspaper industry, El Tecolote reaches a 53-year milestone this month of operating and informing the public. For the past decade, Johnny Garcia, the newspaper\u2019s distribution manager, has been one of the main driving forces in ensuring that the Bay Area community has physical access to their local news. He has hand-delivered more than two million copies during his tenure so far, a historical record for the publication\u2019s distribution manager.<\/p>\n\n\n\n

At 59 years old, Garcia still believes he has another two decades left in him to do this job, which will take his hand-delivery tally to more than six million copies by the time he calls it quits. Garcia\u2019s job is a task that isn\u2019t for everyone\u2019s liking. Delivering the newspaper demands agility, strength, cardio, and some street smarts in order to effectively weave through foot traffic on the bustling sidewalks. Garcia does this effortlessly. He describes his position with the publication as being a kicker to a football team.<\/p>\n\n\n\n

Every year, Garcia delivers more than 200,000 copies throughout his community, where he has lived since the 1980s. In the age of a dying printed newspaper, Garcia continues to hand-deliver El Tecolote\u2019s bilingual newspaper every other week, an essential role for communities that are most vulnerable to becoming \u2018news deserts.\u2019<\/p>\n\n\n\n

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Johnny Garcia, 59, works at a steady and fast pace, often taking less than 10 seconds to hand-deliver El Tecolote\u2019s bilingual newspaper, on July 31, 2023 in Fruitvale, Calif., a neighborhood in Oakland. \u201cAt first there was a lot of growing pains with the job, I wasn\u2019t sure if I was going to keep doing it,\u201d Garcia said. \u201cBut then I started to see how it important it was for the community.\u201d Photo: Pablo Unzueta for El Tecolote\/CatchLight Local<\/figcaption><\/figure>\n\n\n\n
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Photo: Pablo Unzueta for El Tecolote\/CatchLight Local<\/figcaption><\/figure>\n\n\n\n
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Photo: Pablo Unzueta for El Tecolote\/CatchLight Local<\/figcaption><\/figure>\n\n\n\n
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Photo: Pablo Unzueta for El Tecolote\/CatchLight Local<\/figcaption><\/figure>\n\n\n\n
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Johnny Garcia, 59, receives the El Tecolote newspaper hot off the press in the Mission District on June 30, 2023 in San Francisco, Calif. Garcia quickly unloads the 10,000 copies of the newspaper from the Fricke-Parks Press truck, and then loads it onto his Jeep. Every single copy will be delivered by hand. Photo: Pablo Unzueta for El Tecolote\/CatchLight Local<\/figcaption><\/figure>\n\n\n\n
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Photo: Pablo Unzueta for El Tecolote\/CatchLight Local<\/figcaption><\/figure>\n\n\n\n
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Photo: Pablo Unzueta for El Tecolote\/CatchLight Local<\/figcaption><\/figure>\n\n\n\n
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Photo: Pablo Unzueta for El Tecolote\/CatchLight Local<\/figcaption><\/figure>\n\n\n\n
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Photo: Pablo Unzueta for El Tecolote\/CatchLight Local<\/figcaption><\/figure>\n\n\n\n
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Johnny Garcia, 59, stands for a portrait and is backdropped by a painting created by Sean Nash, inside his home on August 18, 2023 in San Francisco, Calif. Garcia has delivered more than two million newspapers for El Tecolote in the past decade. Photo: Pablo Unzueta for El Tecolote\/CatchLight Local<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

For more than two decades, the local print newspaper industry has been in steady decline with the rise of online news and social media. A report by Medill\u2019s Local News Initiative found that the U.S. has lost more than one-fourth of its newspapers, and by 2025, it estimates that nearly a third will close. Most […]<\/p>\n","protected":false},"author":35,"featured_media":57567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"newspack_popups_has_disabled_popups":false,"newspack_featured_image_position":"behind","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"footnotes":""},"categories":[37],"tags":[24446,24452,24448,24450],"coauthors":[24151],"class_list":["post-57564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-multimedia-en","tag-johnny-garcia","tag-newspaper-distribution","tag-print","tag-print-copies","entry"],"yoast_head":"\nAs print declines, Teco\u2019s Johnny Garcia delivers 250,000 copies a year - El Tecolote<\/title>\n<meta name=\"description\" content=\"For more than two decades, the local print newspaper industry has been in steady decline with the rise of online news and social media. 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