{"id":54820,"date":"2023-02-09T09:27:00","date_gmt":"2023-02-09T17:27:00","guid":{"rendered":"https:\/\/eltecolote.org\/content\/?p=54820"},"modified":"2023-02-09T09:27:01","modified_gmt":"2023-02-09T17:27:01","slug":"a-photographic-memory-how-joe-ramos-captured-the-missions-cultural-renaissance-of-the-70s-and-80s","status":"publish","type":"post","link":"https:\/\/eltecolote.org\/content\/en\/a-photographic-memory-how-joe-ramos-captured-the-missions-cultural-renaissance-of-the-70s-and-80s\/","title":{"rendered":"A photographic memory: How Joe Ramos captured the Mission\u2019s cultural renaissance of the 70s and 80s"},"content":{"rendered":"\n

\u201cI was a weird kid,\u201d says Joe Ramos, laughing. <\/p>\n\n\n\n

His words are not without reason. There weren\u2019t many children his age \u2014 if any \u2014 photographing everyday life in a Salinas Valley labor camp. <\/p>\n\n\n\n

Born in Salinas on June 21, 1949 and raised by a Filipino father and Mexican mother in the farmworker community of Soledad, Joe was about 10 years old when he was thumbing through his teenage neighbor\u2019s yearbook. He couldn\u2019t have known it then, but what he was about to see would spark a passion that still burns bright to this day. <\/p>\n\n\n\n

\u201cIt was the first time I\u2019d seen people of color in a book,\u201d Joe remembers. \u201cAnd that\u2019s when I started becoming really interested in photography.\u201d<\/p>\n\n\n\n

Begging his mother for a camera, she got her hands on a $3 Brownie, a gift for her curious son. Since that day, Joe has gone on to photograph profound cultural and political icons \u2014 everyone from Mexican cinematic icon Cantinflas to the renowned Chicana artist Yolanda Lopez \u2014 and documented the Mission District\u2019s cultural movements of the 70s and 80s, amassing a photographic archive and catalog unlike anyone else. <\/p>\n\n\n\n

Those works will be featured in the upcoming exhibition, \u201cCultural Renaissance 1970 to Now: Photographs by Joe Ramos.\u201d The exhibition, which opens on February. 23rd at Acci\u00f3n Latina<\/a>\u2019s Juan R. Fuentes Gallery, will feature not only photos of the Mission District as it was decades ago, but also \u201cthen and now\u201d portraits of the artists and cultural makers that not only came out of the Mission, but made the neighborhood what it is today. <\/p>\n\n\n

\n
\"\"
Photographer Joe Ramos digitizes photo negatives using a DSLR camera with a macro lens at his home studio in San Francisco\u2019s Richmond District, Sunday February 5, 2023. His rediscovery of his archive of images from the Chicano movement of the 1970s and 80s in the Mission, and his labor of scanning these archives in recent years, has led to his upcoming exhibit \u201cCultural Renaissance 1970 – Now\u201d at Acci\u00f3n Latina\u2019s Juan R. Fuentes Gallery. Photo: Mabel Jim\u00e9nez<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cI met a lot of artists back then,\u201d he says. \u201cYou name them, I knew them.\u201d<\/p>\n\n\n\n

It\u2019s true. <\/p>\n\n\n\n

With camera in hand, Joe rubbed shoulders with the likes of Rupert Garcia, Ralph Maradiaga, Ren\u00e9 Ya\u00f1ez, Juana Alicia, Yolanda Lopez, Ester Hernandez, Maria Pinedo, Martha Estrella, Michael Rios, Peter Rodriguez, among many, many others. <\/p>\n\n\n\n

\u201cI felt like I was the fly on the wall. And I had my camera, so I just took a lot of photographs \u2026 I should’ve taken more. Some of these people have gone on to have really great careers,\u201d he says. \u201cI wanted to start going back and taking photographs of them now. So I managed to convince a lot of people.\u201d <\/p>\n\n\n\n

But how a Filipino-Mexican kid from the Salinas Valley first came to the Mission and began documenting these cultural movements is a story of its own. <\/p>\n\n\n

\n
\"\"
Photographer Joe Ramos digitizes photo negatives using a DSLR camera with a macro lens at his home studio in San Francisco\u2019s Richmond District, Sunday February 5, 2023. His rediscovery of his archive of images from the Chicano movement of the 1970s and 80s in the Mission, and his labor of scanning these archives in recent years, has led to his upcoming exhibit \u201cCultural Renaissance 1970 – Now\u201d at Acci\u00f3n Latina\u2019s Juan R. Fuentes Gallery. Photo: Mabel Jim\u00e9nez<\/figcaption><\/figure>\n<\/div>\n\n\n

A photographic memory<\/strong><\/p>\n\n\n\n

It wasn\u2019t long before Joe began photographing more than his childhood peers in the labor camp he called home. By the time he got to high school, he had upgraded to a Rolleiflex camera and was shooting for his high school yearbook. <\/p>\n\n\n\n

He continued his studies at Hartnell College in Salinas, studying journalism. In his two years at that junior college, Joe photographed Robert Kennedy on the presidential campaign trail, a month before he was assassinated. He photographed comedian and civil rights activist Dick Gregory the night Dr. Martin Luther King was assassinated. And he photographed country music icon Johnny Cash. <\/p>\n\n\n\n

Those images only exist in Joe\u2019s memory, as his box of proofs and negatives were thrown out by his younger brother after he moved to San Francisco. <\/p>\n\n\n\n

\u201cAnd to this day, I haven\u2019t forgiven him,\u201d he laughed. <\/p>\n\n\n\n

But for a 19-year-old who aspired to grow his hair out and be a hippie, San Francisco in the late 60s was hard to resist. He attended the San Francisco Art Institute for two years before attending San Francisco State in 1971 to do his masters program. It was there that he took a journalism class and met El Tecolote\u2019s founder, Juan Gonzales. <\/p>\n\n\n\n

But it was at the Art Institute where Richard Conrat \u2014 a photography professor who was the renowned documentary photographer Dorothea Lange\u2019s last assistant \u2014 saw something in Joe. <\/p>\n\n\n

\n
\"\"
Photographer Joe Ramos digitizes photo negatives using a DSLR camera with a macro lens at his home studio in San Francisco\u2019s Richmond District, Sunday February 5, 2023. His rediscovery of his archive of images from the Chicano movement of the 1970s and 80s in the Mission, and his labor of scanning these archives in recent years, has led to his upcoming exhibit \u201cCultural Renaissance 1970 – Now\u201d at Acci\u00f3n Latina\u2019s Juan R. Fuentes Gallery. Photo: Mabel Jim\u00e9nez<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cHe took a liking to me. And he knew where I came from and he said, \u2018You\u2019re going to photograph your family,\u2019\u201d remembers Joe. So every weekend, Joe would diligently ride the Greyhound bus to Salinas. <\/p>\n\n\n\n

Obliging Conrat\u2019s instructions, Joe photographed everything. His siblings, his parents. On a trip to Mexicali, he photographed his Mexican grandfather a year before he died. <\/p>\n\n\n\n

\u201cI really didn\u2019t know what I was doing,\u201d Joe says. \u201cBut at the same time, I felt like, this is important.\u201d <\/p>\n\n\n\n

While at the Art Institute, Joe also participated in a Work Study program, where he was urged to work in the community. He linked up with Casa Hispana de Bellas Artes \u2014 a Mission District organization dedicated to celebrating Latino art and culture \u2014 and began shooting at the request of their director, Amilcar Lobos.<\/p>\n\n\n\n

\u201cAnd that\u2019s when I discovered the Mission. Which was quite amazing to me,\u201d he says. \u201cI remember photographing 24th Street, and I especially remember the young kids. They were different than the young kids in Salinas valley.\u201d<\/p>\n\n\n

\n
\"\"
Photographer Joe Ramos digitizes photo negatives using a DSLR camera with a macro lens at his home studio in San Francisco\u2019s Richmond District, Sunday February 5, 2023. His rediscovery of his archive of images from the Chicano movement of the 1970s and 80s in the Mission, and his labor of scanning these archives in recent years, has led to his upcoming exhibit \u201cCultural Renaissance 1970 – Now\u201d at Acci\u00f3n Latina\u2019s Juan R. Fuentes Gallery. Photo: Mabel Jim\u00e9nez<\/figcaption><\/figure>\n<\/div>\n\n\n

Some of the photographs included in this latest exhibition were from those events that he photographed for Casa Hispana. He shot the first Day of the Dead poetry reading in San Francisco. He covered an international theater festival at the UC Berkeley Extension on Market Street, where he photographed Luis Valdez, the pioneering Chicano playwright who founded El Teatro Campesino and directed and wrote the classic film, La Bamba. He photographed a concert of Armando Manzanero, the premier Mexican Mayan musician and singer. <\/p>\n\n\n\n

Through Carlos Perez\u2019s Latino Youth Art Workshop, Joe taught neighborhood teens photography. One of his students was a girl named Micaela Gutierrez, who would go on to be a Mission icon and salsa DJ who everyone would come to know as \u201cChata\u201d Gutierrez.  <\/p>\n\n\n\n

When Galer\u00eda de la Raza took off, he befriended Ren\u00e9 Ya\u00f1ez, who took Joe to see legends the likes of Cantinflas and preeminent Mexican photographer, Manuel \u00c1lvarez Bravo. <\/p>\n\n\n\n

As Joe was preparing for this show, which was originally scheduled for the fall of 2020 before the COVID-19 pandemic, he dove into his archives of negatives. In doing so, he discovered images that had all but faded from his memory. Joe\u2019s wife Barbara \u2014 a talented photographer herself \u2014 dug into her own photo archive, unearthing more gems. Barbara will have her own solo exhibition at the Sanchez Art Center in Pacifica<\/a>, which opens on February 24th. <\/p>\n\n\n

\n
\"\"
Photographer Joe Ramos poses for a portrait at his home in San Francisco\u2019s Richmond District, Sunday February 5, 2023. Ramos\u2019 rediscovery and digitization of his archive of images from the Chicano movement of the 1970s and 80s in the Mission, and his labor of scanning these archives in recent years, has led to his upcoming exhibit \u201cCultural Renaissance 1970 – Now\u201d at Acci\u00f3n Latina\u2019s Juan R. Fuentes Gallery. Photo: Mabel Jim\u00e9nez<\/figcaption><\/figure>\n<\/div>\n\n\n

Barbara and Joe, who met and became friends at the Art Institute, still continue to shoot.  <\/p>\n\n\n\n

\u201cBoth my wife and I realized, this is what we love to do. Sometimes when you\u2019re in the midst of doing it, like why am I photographing \u2026 it\u2019s just one of those things. You just do it.\u201d<\/p>\n\n\n\n

Cultural Renaissance 1970 to Now: Photographs by Joe Ramos<\/a> opens on February 23, 2023, 5-8pm inside Acci\u00f3n Latina\u2019s Juan R. Fuentes Gallery (2958 24th Street, San Francisco, CA 94110) and will remain on view until April 20, 2023.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cI was a weird kid,\u201d says Joe Ramos, laughing.  His words are not without reason. There weren\u2019t many children his age \u2014 if any \u2014 photographing everyday life in a Salinas Valley labor camp.  Born in Salinas on June 21, 1949 and raised by a Filipino father and Mexican mother in the farmworker community of […]<\/p>\n","protected":false},"author":35,"featured_media":54824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"newspack_popups_has_disabled_popups":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"footnotes":""},"categories":[7],"tags":[23570,8203],"coauthors":[18473],"class_list":["post-54820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-joe-ramos","tag-juan-r-fuentes-gallery","entry"],"yoast_head":"\nA photographic memory: How Joe Ramos captured the Mission\u2019s cultural renaissance of the 70s and 80s - El Tecolote<\/title>\n<meta name=\"description\" content=\"\u201cI was a weird kid,\u201d says Joe Ramos, laughing.  His words are not without reason. 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