{"id":52224,"date":"2022-07-14T14:54:21","date_gmt":"2022-07-14T21:54:21","guid":{"rendered":"https:\/\/eltecolote.org\/content\/?p=52224"},"modified":"2022-07-28T16:14:06","modified_gmt":"2022-07-28T23:14:06","slug":"cultivating-community-the-missions-latest-black-and-brown-owned-cannabis-dispensary","status":"publish","type":"post","link":"https:\/\/eltecolote.org\/content\/en\/cultivating-community-the-missions-latest-black-and-brown-owned-cannabis-dispensary\/","title":{"rendered":"Cultivating community: The Mission&#8217;s latest Black-and-Brown-owned cannabis dispensary"},"content":{"rendered":"\n<p>[Pictured: The Tapia brothers (from left) Isaac, Isaiah and Elijah stand in front of Poncho Brotherz, their new dispensary on Cesar Chavez Street. Photo: Andrew Brobst\/Calle 24]<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>On the corner of Cesar Chavez and Bryant streets, a vibrant mural unfurls into the scene of lush greenery and swinging monkeys. The youthful spirit of art flags a new addition to the block: Poncho Brotherz, a family owned cannabis dispensary devoted to holistic healing and giving back to the Bay Area community.&nbsp;<\/p>\n\n\n\n<p>Behind the Mission\u2019s latest dispensary are the Tapia brothers \u2014 Isaiah, Isaac and Elijah \u2014 a trio all in their early 20\u2019s whose long-time dream&nbsp;comes to life on the last weekend of July when the dispensary opens.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"399\" src=\"https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2022\/07\/Poncho-Brotherz_0645_web.jpeg?resize=600%2C399&#038;quality=89&#038;ssl=1\" alt=\"\" class=\"wp-image-52226\" srcset=\"https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2022\/07\/Poncho-Brotherz_0645_web.jpeg?resize=600%2C399&amp;quality=89&amp;ssl=1 600w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2022\/07\/Poncho-Brotherz_0645_web.jpeg?resize=360%2C239&amp;quality=89&amp;ssl=1 360w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2022\/07\/Poncho-Brotherz_0645_web.jpeg?resize=768%2C510&amp;quality=89&amp;ssl=1 768w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2022\/07\/Poncho-Brotherz_0645_web.jpeg?resize=370%2C246&amp;quality=89&amp;ssl=1 370w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2022\/07\/Poncho-Brotherz_0645_web.jpeg?resize=800%2C532&amp;quality=89&amp;ssl=1 800w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2022\/07\/Poncho-Brotherz_0645_web.jpeg?resize=20%2C13&amp;quality=89&amp;ssl=1 20w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2022\/07\/Poncho-Brotherz_0645_web.jpeg?resize=185%2C123&amp;quality=89&amp;ssl=1 185w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2022\/07\/Poncho-Brotherz_0645_web.jpeg?resize=740%2C492&amp;quality=89&amp;ssl=1 740w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2022\/07\/Poncho-Brotherz_0645_web.jpeg?resize=400%2C266&amp;quality=89&amp;ssl=1 400w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2022\/07\/Poncho-Brotherz_0645_web.jpeg?resize=72%2C48&amp;quality=89&amp;ssl=1 72w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2022\/07\/Poncho-Brotherz_0645_web.jpeg?w=1100&amp;quality=89&amp;ssl=1 1100w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption>Poncho Brotherz, a new Black and Brown-owned dispensary, is set to open in late July on Cesar Chavez Street. Photo: Andrew Brobst\/Calle 24<\/figcaption><\/figure>\n<\/div>\n\n\n<p>But it was in the fall of 2016 when the Tapia brothers found their name \u2014 or one could say their name found them. Alongside their Aztec dance group, Cuauhtli Mitotiani Mexica, the Tapia brothers traveled to Standing Rock to protest the Dakota Access Pipeline (DAPL) \u2014 a proposed project violating the Laramie Treaty and placing the land at risk of desecration.&nbsp;<\/p>\n\n\n\n<p>\u201cWe were always rocking a passed down poncho from our grandmother, so we got recognized as the poncho brothers,\u201d said Isaiah of his time at Standing Rock.&nbsp;<\/p>\n\n\n\n<p>The meaning behind their name formed even further as the three delved into Indigenous cultural practices, honoring their ancestral ties \u2014 ties that trace back eight generations to Apache Chief Victorio. In this journey, the brothers found their calling.&nbsp;<\/p>\n\n\n\n<p>\u201cThe further you dive into yourself and have the courage to do so, it all then becomes lighter,\u201d said Isaiah.&nbsp; Isaiah conveys this message on the building\u2019s exterior mural, which features a temple, a symbol of self.<\/p>\n\n\n\n<p>Yet it\u2019s inside the temple where the gifts of each brother converge.<\/p>\n\n\n\n<p>For the eldest brother, Isaac, his relationship with cannabis first began with his relationship to the body. Diagnosed with type one diabetes, and defiant to all pessimistic prognostics, Isaac took his health into his own hands through holistic wellness, veganism and cannabis.<\/p>\n\n\n\n<p>\u201cI began researching the health benefits [of cannabis] \u2014 intaking it, oils, CBD\/THC tinctures \u2014 and I found the different aspects of healing you can get from cannabis besides a party high,\u201d said Isaac, 25.<\/p>\n\n\n\n<p>In this same vein, the youngest brother, Elijah, is a professional vegan chef who carries the philosophy of \u201cfood is medicine.\u201d<\/p>\n\n\n\n<p>\u201cOur standard American diet does cause a lot of diseases today and pharmaceutical companies don\u2019t care about us \u2014 but, I want to change that and I want to make food accessible to our people,\u201d said Elijah. \u201cEspecially being Brown and Black, a lot of diseases are hereditary, but it also has to do with the food we eat.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"399\" src=\"https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2022\/07\/Poncho-Brotherz_0652_web.jpeg?resize=600%2C399&#038;quality=89&#038;ssl=1\" alt=\"\" class=\"wp-image-52227\" srcset=\"https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2022\/07\/Poncho-Brotherz_0652_web.jpeg?resize=600%2C399&amp;quality=89&amp;ssl=1 600w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2022\/07\/Poncho-Brotherz_0652_web.jpeg?resize=360%2C239&amp;quality=89&amp;ssl=1 360w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2022\/07\/Poncho-Brotherz_0652_web.jpeg?resize=768%2C510&amp;quality=89&amp;ssl=1 768w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2022\/07\/Poncho-Brotherz_0652_web.jpeg?resize=370%2C246&amp;quality=89&amp;ssl=1 370w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2022\/07\/Poncho-Brotherz_0652_web.jpeg?resize=800%2C532&amp;quality=89&amp;ssl=1 800w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2022\/07\/Poncho-Brotherz_0652_web.jpeg?resize=20%2C13&amp;quality=89&amp;ssl=1 20w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2022\/07\/Poncho-Brotherz_0652_web.jpeg?resize=185%2C123&amp;quality=89&amp;ssl=1 185w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2022\/07\/Poncho-Brotherz_0652_web.jpeg?resize=740%2C492&amp;quality=89&amp;ssl=1 740w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2022\/07\/Poncho-Brotherz_0652_web.jpeg?resize=400%2C266&amp;quality=89&amp;ssl=1 400w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2022\/07\/Poncho-Brotherz_0652_web.jpeg?resize=72%2C48&amp;quality=89&amp;ssl=1 72w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2022\/07\/Poncho-Brotherz_0652_web.jpeg?w=1100&amp;quality=89&amp;ssl=1 1100w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption>Brothers Elijah and Isaac Tapia stand in front of Poncho Brotherz, their new dispensary on Cesar Chavez Street, which is set to open in late July. Photo: Andrew Brobst\/Calle 24<\/figcaption><\/figure>\n<\/div>\n\n\n<p>From this value of health, the Poncho Brotherz products are all vegan, organic, non-GMO and are ethically sourced from land that the brothers farm themselves.&nbsp;<\/p>\n\n\n\n<p>In 2019, the Tapia family purchased their first 40 acres of land in Humboldt County and a year later bought another 64 acres, with a pre-existing permit to cultivate cannabis. With one step closer to making their dream a reality, Edward Brown, their \u2018adopted brother,\u2019 entered the picture.&nbsp;<\/p>\n\n\n\n<p>While guests on a podcast together, Brown met the father of the Tapia brothers. Three days later, the four met in person. And the rest is history.&nbsp;<\/p>\n\n\n\n<p>\u201cIt was like, \u2018Brother from another mother \u2026 where you been?\u2019\u201d said Isaac.&nbsp;<\/p>\n\n\n\n<p>A cannabis activist and a Golden Gate University law school dropout, Brown has volunteered his legal expertise to Black and Brown people since 2018. Brown\u2019s volunteerism is driven by love for community and seeing that people of color have equal access to opportunities in the cannabis industry.&nbsp;<\/p>\n\n\n\n<p>\u201cI want to see more Black and Brown people in this space, the people who were harmed the most, the people who weed was used to target, to take the male out of the household,\u201d said Brown.<\/p>\n\n\n\n<p>The War on Drugs, Brown references, masqueraded as a public health crusade in the 70s, 80s and 90s, but directly targeted Black and Latino communities, incarcerating men of color by the masses. Today, the Center for Law and Justice reports that 75-percent of people in state prison for drug convictions are people of color, despite the fact that people of color and white people use drugs at the same rate.&nbsp;<\/p>\n\n\n\n<p>In an attempt to remedy harm from the War on Drugs, San Francisco created the Cannabis Equity Program, which reserves cannabis permits for people who can prove harm from the War on Drugs \u2014 people like the Tapia brothers, whose grandfather was arrested for giving a joint to an undercover officer.<\/p>\n\n\n\n<p>Despite the good intentions of the equity program, accessibility issues arise from within the bureaucratic process, as well as a burden of disproportionate taxes, and expenses at large.<\/p>\n\n\n\n<p>This last year, the National Conference of State Legislatures policy brief reported that California\u2019s cannabis tax burden is amongst the highest in the country. Furthermore, California taxes cannabis more than other commodities, such as alcohol or tobacco.&nbsp;<\/p>\n\n\n\n<p>To compensate for the economic risk, newer state equity programs like that of New York, provide capital to qualified applicants. But San Francisco remains behind.&nbsp;<\/p>\n\n\n\n<p>\u201cThe process is not an easy one,\u201d Jackie Tapia, an accountant and mother to the Tapia brothers, said of the process and risk. \u201cIn a sense, if you\u2019re made of money, and you\u2019re OK with losing money, then you\u2019re one of the ones who can make it to the top.\u201d&nbsp;<\/p>\n\n\n\n<p>For families like the Tapia\u2019s who live check-to-check, losing money is not an option. Those who can afford to try their hand at cannabis are usually white and wealthy. In 2020, Forbes reported that the cannabis industry is 80-90 percent run by white owners and this is a number largely unchanging.&nbsp;<\/p>\n\n\n\n<p>Undeterred by this fact, the Tapia family and their business partners are stepping up and into the challenge, making it known that there is space for those who look like them and who come from similar backgrounds.&nbsp;<\/p>\n\n\n\n<p>\u201cIn 10 years, we want to be the test of time for the people \u2014 not corporate backed, without lawyers with big money ties,\u201d said Isaac.&nbsp;<\/p>\n\n\n\n<p>Jackie chimes in. \u201cThis is as real as it gets.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[Pictured: The Tapia brothers (from left) Isaac, Isaiah and Elijah stand in front of Poncho Brotherz, their new dispensary on Cesar Chavez Street. Photo: Andrew Brobst\/Calle 24] On the corner of Cesar Chavez and Bryant streets, a vibrant mural unfurls into the scene of lush greenery and swinging monkeys. The youthful spirit of art flags [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":52225,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"newspack_popups_has_disabled_popups":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"footnotes":""},"categories":[7],"tags":[19239],"coauthors":[18445],"class_list":["post-52224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-cannabis","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cultivating community: The Mission&#039;s latest Black-and-Brown-owned cannabis dispensary - El Tecolote<\/title>\n<meta name=\"description\" content=\"Poncho Brotherz, a 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