{"id":50032,"date":"2021-10-09T23:39:00","date_gmt":"2021-10-10T06:39:00","guid":{"rendered":"http:\/\/eltecolote.org\/content\/?p=50032"},"modified":"2024-08-09T10:38:47","modified_gmt":"2024-08-09T17:38:47","slug":"sfs-first-latina-dispensary-owner-on-entrepreneurship-and-cannabis-decriminalization","status":"publish","type":"post","link":"https:\/\/eltecolote.org\/content\/en\/sfs-first-latina-dispensary-owner-on-entrepreneurship-and-cannabis-decriminalization\/","title":{"rendered":"SF\u2019s first Latina dispensary owner on entrepreneurship and cannabis decriminalization"},"content":{"rendered":"\n

Editor’s Note: Unless otherwise noted, opinions expressed in this story are those of the interviewee and not of the El Tecolote staff or publication. <\/em><\/p>\n\n\n\n

\u201cI didn\u2019t know what I was getting myself into,\u201d began Cindy De La Vega, San Francisco\u2019s first Latina dispensary owner. When De La Vega applied for a cannabis business permit with the city\u2019s Cannabis Equity Program in 2017, she was greeted with a sea of paperwork and bureaucracy, not to mention \u201ca community that doesn\u2019t want to see someone like me\u2013\u2013Latina, that\u2019s a minority\u2013\u2013succeed.\u201d <\/p>\n\n\n\n

With grit, encouragement from friends and neighbors, and mentorship from partner organizations, De La Vega obtained her permit in October 2019 and opened the dispensary on O\u2019Farrell St. in Union Square in October 2020.<\/p>\n\n\n

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Cindy De la Vega<\/figcaption><\/figure>\n<\/div>\n\n\n

Despite the promotional challenges of debuting during COVID-19, the dispensary\u2019s opening was well attended. De La Vega recounted how a line of customers wrapped down Powell St. and even included visitors who travelled from Los Angeles and Arizona to show support. \u201cThat alone was incredible\u2026I didn\u2019t expect that,\u201d De La Vega remembered.<\/p>\n\n\n\n

However, \u201cas amazing as it is to be the first [Latina dispensary owner in San Francisco], it also shows\u2026that we have a long way to go,\u201d De La Vega said. \u201cWe need more Latinas to be given the same opportunity.\u201d <\/p>\n\n\n\n

Seeing a Latina business owner \u201cgives Latinx folks hope and inspires them to continue to work and fight against racial discrimintation,\u201d De La Vega said. \u201cI feel like it paves the way for women who are also capable of becoming leaders, business owners.\u201d<\/p>\n\n\n\n

De La Vega had few similar role models as a San Francisco native growing up in Visitation Valley, in \u201ca neighborhood that was poor and highly impacted by the War on Drugs.\u201d <\/p>\n\n\n\n

\u201cWe were left behind,\u201d De La Vega said. As a high school student, she lived in constant fear of fights, gang and domestic violence, and drive-by shootings. Her public high school invested little in her education, she said. De La Vega was taught math by a substitute teacher for nearly a full year after her previous teacher quit and wasn\u2019t replaced. <\/p>\n\n\n\n

If little else, high school taught De La Vega that \u201cYou have to make sure that you don’t depend on the system. You educate yourself. They\u2019re not going to come out and hand it to you.\u201d<\/p>\n\n\n\n

De La Vega sees owning a dispensary as a way to help restore the communities most harmed by the War on Drugs. \u201cCannabis heals. Cannabis is medicine that\u2026was labeled as a drug and used to incarcerate people of color, Black and Brown folks,\u201d she said.<\/p>\n\n\n

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Illustration: Eva Moschitto<\/figcaption><\/figure>\n<\/div>\n\n\n

De La Vega remembers being a teenager and watching police harass her sister for smoking a joint. The War on Drugs allowed police to \u201cdo what they want with us, like they had been\u2013\u2013lock us up, get rid of us\u2026because they could,\u201d De La Vega reflects.<\/p>\n\n\n\n

Cannabis \u201cneeds to be legalized in all states…our people are still getting deported, or incarcerated [for cannabis-related offenses across the United States],\u201d De La Vega explained. <\/p>\n\n\n\n

According to a 2020 study by the American Civil Liberties Union, \u201cBlack people are 3.6 times more likely than white people to be arrested for marijuana, despite similar usage rates,\u201d reported Michael Blood of the Associated Press. <\/p>\n\n\n\n

According to arrest data by the California Department of Justice, there were 1,181 felony marijuana arrests in California in 2019, the lowest number since 1954. Still, Hispanics accounted for 41.7 percent of felony arrests, while Black people accounted for 22.3 percent and whites for 21.3 percent. <\/p>\n\n\n\n

\u201cNow that cannabis has been legalized [in California],\u201d De La Vega said, \u201cwe need to empower and connect all of those individuals [who were impacted by the War on Drugs] with education on cannabis and how they too\u2026can become business owners, entrepreneurs\u2026 getting what they deserve in pay.\u201d<\/p>\n\n\n\n

As a Latina dispensary owner, De La Vega holds cannabis\u2019 troubled history in tension with its future possibilities. \u201cI\u2019m happy for my accomplishments but I\u2019m also sad for the people that are still suffering, and that are paying with their life [because of the War on Drugs],\u201d De La Vega concluded.<\/p>\n\n\n\n

Ultimately, De La Vega said her story is \u201can example to our younger generation, to my daughters for example, that it doesn\u2019t matter what you go through or where you come from.\u201d <\/p>\n\n\n\n

While Latina representation in the cannabis industry may be new, determination and resilience have long persisted in communities of color. \u201cAnyone that has hustled in the past knows,\u201d De La Vega said, \u201cwe\u2019ve been doing this work forever.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"

Editor’s Note: Unless otherwise noted, opinions expressed in this story are those of the interviewee and not of the El Tecolote staff or publication.  \u201cI didn\u2019t know what I was getting myself into,\u201d began Cindy De La Vega, San Francisco\u2019s first Latina dispensary owner. When De La Vega applied for a cannabis business permit with […]<\/p>\n","protected":false},"author":35,"featured_media":49981,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"newspack_popups_has_disabled_popups":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"footnotes":""},"categories":[7],"tags":[],"coauthors":[25219],"class_list":["post-50032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","entry"],"yoast_head":"\nSF\u2019s first Latina dispensary owner on entrepreneurship and cannabis decriminalization - El Tecolote<\/title>\n<meta name=\"description\" content=\"Editor's Note: Unless otherwise noted, opinions expressed in this story are those of the interviewee and not of the El Tecolote staff or\" 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