{"id":41233,"date":"2019-08-01T11:49:38","date_gmt":"2019-08-01T18:49:38","guid":{"rendered":"http:\/\/eltecolote.org\/content\/?p=41233"},"modified":"2019-08-01T11:49:38","modified_gmt":"2019-08-01T18:49:38","slug":"the-spanish-voice-of-san-jose-soccer-still-has-the-passion-after-44-years","status":"publish","type":"post","link":"https:\/\/eltecolote.org\/content\/en\/the-spanish-voice-of-san-jose-soccer-still-has-the-passion-after-44-years\/","title":{"rendered":"The Spanish voice of San Jose soccer still has the passion after 44 years"},"content":{"rendered":"
\"\"
Don Carlos Cesar Rivera narrates the San Jose Earthquakes vs Colorado Rapids soccer game on July 24, 2019 at the Telemundo Press Box in the Avaya Stadium. Photo: Rene Alvarez<\/figcaption><\/figure>\n

<\/b>It takes just a moment upon meeting and sharing a few words with Carlos Cesar Rivera to realize that the veteran radio man\u2019s voice was made for the airwaves.<\/p>\n

The 61-year-old\u2019s lustrous and buttery baritone has graced the radio for almost 44 years and has allowed him to work in various countries. He has also been the voice of international campaigns of brands like Chevron and Honda and reached thousands of ears over his career both on the radio and in packed stadiums.<\/p>\n

It takes only a few more seconds after that, though, to realize that the real star of the show is Rivera\u2019s immense heart that allows him to connect, understand and empathize with the daily life and plight of his Spanish-speaking audience.<\/p>\n

Rivera is now in his 15th consecutive year doing Spanish play-by-play for the San Jose Earthquakes and in his 38th year on 1370 La Kaliente. His voice\u2014warm and ever-present like that of a favorite uncle\u2014and his familiarity within the Latinx community in the Bay Area is a vital component in the Earthquakes effort to engage Latinx fans and make them lifelong supporters of the Quakes.<\/p>\n

If Rivera knows something of the lives of the Latinx immigrant here in the Bay Area, it\u2019s because he is one himself.<\/p>\n

A native of Sonsonate, El Salvador, he had a different life and career path laid out before he found his calling in radio, and eventually his way to the United States.<\/p>\n

\u201cI studied and graduated to be an industrial mechanic,\u201d said Rivera. \u201cThe richest man in my town, called Veneno was one and he would always invite everyone over to his house to drink because he earned well. He had money to spare, so my mother told me to study to be an industrial mechanic.\u201d<\/p>\n

Rivera worked part-time at the local radio station while in mechanic school. Since his teacher knew this, Rivera was placed in charge of picking the music during final exams to help students concentrate and finish more quickly. The end result would be that Rivera himself would not finish.<\/p>\n

\"\"
Don Carlos Cesar Rivera narrates the San Jose Earthquakes vs Colorado Rapids soccer game on July 24, 2019 at the Telemundo Press Box in the Avaya Stadium. Photo: Rene Alvarez<\/figcaption><\/figure>\n

\u201cI never worked, not for a second, as an industrial mechanic,\u201d he said. \u201cNo matter how much your intention is to be a doctor or lawyer, if the desire isn\u2019t born inside you, you won\u2019t do them.\u201d<\/p>\n

After dedicating himself full-time to radio and finding success in El Salvador, Rivera moved and started working at Radio Mundial in Panama. Well known for the vigorous work ethic that forces him to rise everyday 4:30 a.m.\u2014even on his days off\u2014Rivera quickly became disillusioned with his colleague\u2019s culture of drinking hard and preparing little. Rivera quit and returned to El Salvador without options.<\/p>\n

It was while there that all signs started to point to the United States.<\/p>\n

Rivera\u2019s wife, friends, and his mentor in radio Rolando Orellana all told him he had the talent to make it in the United States. Orellana, whom Rivera counts as his first teacher, went so far as to offer him a spot on the radio in San Francisco.<\/p>\n

What Orellana could not offer Rivera was a visa, airfare to San Francisco, or a permanent job contract.<\/p>\n

\u201cHe asked if I was still good. I said, \u2018I\u2019m even better,\u2019\u201d said Rivera. \u201cHe gave me a week to decide. I knew that if I went and failed, I would have no options.\u201d<\/p>\n

It was a week that would change Rivera\u2019s life.<\/p>\n

In those moments that he doubted himself, Rivera credits his wife Celia Rosa for helping him realize his rightful place and worth. He made the decision to try thanks to her.<\/p>\n

After securing a visa and a friend buying his plane ticket, he set off for the United States.<\/p>\n

\u201cI arrived on a Friday in 1981. I was on the air by Saturday. And then I never left,\u201d he said.<\/p>\n

Rivera is such a mainstay of Bay Area radio that he is now working with the children of former colleagues.<\/p>\n

Monti Rossetti, communications coordinator for the San Jose Earthquakes, is now the second person in the Rossetti Family (after his father) to work with Rivera.<\/p>\n

The 28-year-old Bay Area native and first-generation Argentinian stressed how lucky the San Jose Earthquakes are to have Rivera, calling him, \u201cone of the best,\u201d and \u201cone of the Latinx pillars of the team.\u201d<\/p>\n

When asked if it was Rivera\u2019s experience, talent or preparation that sets him apart in radio, Rosetti was emphatic:<\/p>\n

\u201cI think it\u2019s a whole lot of passion, and maybe passion has all three of those in there.\u201d<\/p>\n

\"\"
Don Carlos Cesar Rivera narrates the second half of the San Jose Earthquakes vs Colorado Rapids game on July 24, 2019 at the Telemundo Press Box in the Avaya Stadium. Photo: Rene Alvarez<\/figcaption><\/figure>\n

Rivera\u2019s consistent presence and infectious passion create an accessible organic platform in which the Latinx community in the Bay Area can become interested in the Earthquakes and then become fans of their local team.<\/p>\n

It is easy for a soccer-hungry Latinx community to buy into Rivera\u2019s passion because after all, he has a shared experience and is one of them.<\/p>\n

Rivera now reaches a much wider audience thanks to internet radio and receives calls daily from listeners as far away as Australia and parts of South America. He always makes sure to keep the Latinx immigrant audience in his mind though.<\/p>\n

\u201cDon\u2019t lose heart. Where you are, I was. I know how hard it is. With hard work and love of family, you can get ahead,\u201d Rivera said.<\/p>\n

The opportunity to reach these audiences and do what he loves is what gives Rivera satisfaction at the end of a long day.<\/p>\n

\u201cI would choose satisfaction over money any day,\u201d Rivera said, before going on live Telemundo to call the game between the Earthquakes and Colorado Rapids. San Jose prevailed a 3-1. <\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

It takes just a moment upon meeting and sharing a few words with Carlos Cesar Rivera to realize that the veteran radio man\u2019s voice was made for the airwaves. The 61-year-old\u2019s lustrous and buttery baritone has graced the radio for almost 44 years and has allowed him to work in various countries. He has also […]<\/p>\n","protected":false},"author":35,"featured_media":41235,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"newspack_popups_has_disabled_popups":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"footnotes":""},"categories":[269],"tags":[18030,18032],"coauthors":[],"class_list":["post-41233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports-en","tag-carlos-cesar-rivera","tag-san-jose-earthquakes","entry"],"yoast_head":"\nThe Spanish voice of San Jose soccer still has the passion after 44 years - El Tecolote<\/title>\n<meta name=\"description\" content=\"It takes just a moment upon meeting and sharing a few words with Carlos Cesar Rivera to realize that the veteran radio man\u2019s voice was made for the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eltecolote.org\/content\/en\/the-spanish-voice-of-san-jose-soccer-still-has-the-passion-after-44-years\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Spanish voice of San Jose soccer still has the passion after 44 years - 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