{"id":24913,"date":"2014-11-10T13:37:03","date_gmt":"2014-11-10T20:37:03","guid":{"rendered":"http:\/\/eltecolote.org\/content\/?p=24913"},"modified":"2014-11-18T16:14:32","modified_gmt":"2014-11-18T23:14:32","slug":"day-of-the-dead-the-fight-to-stay-traditional","status":"publish","type":"post","link":"https:\/\/eltecolote.org\/content\/en\/day-of-the-dead-the-fight-to-stay-traditional\/","title":{"rendered":"Day of the Dead: The fight to stay traditional"},"content":{"rendered":"<p>[su_slider source=&#8221;media: 24919,24921,24953,24954,24955,24956,24957,24958,24959,24960,24961,24962,24963&#8243; width=&#8221;720&#8243; height=&#8221;360&#8243;]<\/p>\n<p>Juan Pablo Gutierrez\u2014the 62-year-old who for the last three decades has vehemently fought off those attempting to profit from San Francisco\u2019s Day of the Dead Ritual Procession\u2014had the look of a man who just didn\u2019t \u201chave it\u201d that night.<\/p>\n<p>\u201cI\u2019ve been very sick since January,\u201d Gutierrez said days before the Nov. 2 event, his words perhaps best illustrated by his gaunt figure and the metal cane he used to stand up straight. \u201cBut I don\u2019t give up.\u201d<\/p>\n<p>And he proved his determination that night.<\/p>\n<p>As the procession\u2019s standard bearers (12 in total and each holding a bamboo standard topped with a cutout of the Aztec crocodile lord Cipactli) lined up at the corner of 22nd and Bryant streets, Gutierrez&#8211;in front of the massive wave of calavera-painted faces&#8211;found his legs. For the mile-and-a-half trek through the Mission, the one that marked the 33rd annual procession, Gutierrez kept up.<\/p>\n<p>\u201cSince I took it on 33 years ago, my commitment was never to falter from our motto: Our dead are not for sale,\u201d said Gutierrez, who is a founding member and director of the Cultural Rescue Collective, which puts on the annual procession without the aid of any kind of government or corporate funding\u2014surviving solely on raffle revenue and donations.<\/p>\n<figure id=\"attachment_24920\" aria-describedby=\"caption-attachment-24920\" style=\"width: 470px\" class=\"wp-caption alignright\"><a href=\"https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2014\/11\/Juan-Pablo-Gutierrez_01web.jpg?quality=89&#038;ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-24920\" src=\"https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2014\/11\/Juan-Pablo-Gutierrez_01web.jpg?resize=470%2C312&#038;quality=89&#038;ssl=1\" alt=\"Juan Pablo Guti\u00e9rrez en su casa ubicada en el Distrito Fillmore en San Francisco. Juan Pablo Gutierrez at his home in San Francisco\u2019s Fillmore District. Photo S. Thollot. \" width=\"470\" height=\"312\" \/><\/a><figcaption id=\"caption-attachment-24920\" class=\"wp-caption-text\">Juan Pablo Gutierrez at his home in San Francisco\u2019s Fillmore District. Photo S. Thollot.<\/figcaption><\/figure>\n<p>This year the collective raised about $10,000.<\/p>\n<p>\u201cWe\u2019ve never made any money off of it. And we don\u2019t intend to as long as I\u2019m alive,\u201d he said.<\/p>\n<p>But, that hasn\u2019t stopped people from trying. In a tone that\u2019s more prideful than boastful, Gutierrez tells of the time a sports conglomerate offered to market their products at Garfield Square Park during the procession for $100,000 a year for five years. Gutierrez turned them down flat. Another year, Ford came calling and offered to costume their model trucks as skeletons to partake in the event. Gutierrez didn\u2019t buckle then either.<\/p>\n<p>\u201cOur whole goal has been to rescue something that has been very unique,\u201d Gutierrez said. \u201cIt was there before the Spaniards arrived.\u201d<br \/>\nSan Francisco did have a Day of the Dead procession before Gutierrez arrived in 1982. The city\u2019s first was organized by Rene Ya\u00f1ez, co-founder of Galer\u00eda de la Raza. But the reigns were eventually handed over to Gutierrez, who had experience having already started a Day of the Dead procession in Austin, Texas.<\/p>\n<p>It was there in Texas where Gutierrez\u2019s education began. His grandmother, Antonia Sanchez, was a Laredo-born card reader whose family opened the first milk delivery service in Monterrey, Mexico during the time of Pancho Villa. That\u2019s where Gutierrez was born.<\/p>\n<p>\u201cI\u2019ve been around the healers and healing arts since I was a baby,\u201d he said, revealing he hadn\u2019t seen a real doctor until the age of 8. \u201cIt\u2019s not something that I just picked up. It\u2019s something that I was born with.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Juan Pablo Gutierrez\u2014the 62-year-old who for the last three decades has vehemently fought off those attempting to profit from San Francisco\u2019s Day of the Dead Ritual Procession\u2014had the look of a man who just didn\u2019t \u201chave it\u201d that night.<\/p>\n","protected":false},"author":35,"featured_media":24921,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"newspack_popups_has_disabled_popups":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"footnotes":""},"categories":[7],"tags":[3717,1279,3480,3718],"coauthors":[],"class_list":["post-24913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-day-of-the-dead-procession","tag-dia-de-los-muertos","tag-dia-de-los-muertos-2014","tag-juan-pablo-gutierrez","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Day of the Dead: The fight to stay traditional - El Tecolote<\/title>\n<meta name=\"description\" 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