{"id":23810,"date":"2014-03-12T11:23:46","date_gmt":"2014-03-12T18:23:46","guid":{"rendered":"http:\/\/eltecolote.org\/content\/?p=23810"},"modified":"2014-03-12T11:24:55","modified_gmt":"2014-03-12T18:24:55","slug":"monster-truck-rally-reaches-out-to-latino-fan-base","status":"publish","type":"post","link":"https:\/\/eltecolote.org\/content\/en\/monster-truck-rally-reaches-out-to-latino-fan-base\/","title":{"rendered":"Monster truck rally reaches out to Latino fan base"},"content":{"rendered":"
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Sold out Monster Jam truck rally at the Oakland Coliseum Feb. 22. Photo James Chrisopher<\/figcaption><\/figure>\n

There are few events on the planet that compare to the earth-shattering roar and full-on devastation of a monster truck rally.<\/p>\n

This sport of giant, high-flying, car-smashing super trucks sprung up in rural parts of America over three decades ago, and has gradually become one of the largest touring stadium events in the country.<\/p>\n

Monster Jam, the largest of the monster truck event organizations, added El Diablo–a truck that, if viewed overhead is designed to look like a giant devil’s face–and the bull horn-sporting “El Toro Loco,” both of which are designed to reach out to the monster trucks’ Latino fan base.<\/p>\n

At the recently sold out Monster Jam event held at Oakland’s Coliseum on Feb. 22, El Diablo driver JP discussed his thoughts on the growing Latino fan base and the surprisingly friendly nature of the sport.<\/p>\n

El Diablo, which was named in honor of Hispanic Heritage Month, is one of the newest trucks on the Monster Jam roster.<\/p>\n

\u201cLast year, there was a vote on the name of the new truck that was coming out, so the fans chose El Diablo,\u201d said JP. \u201cWhat mine (and) El Diablo’s job is, is to bring in the Spanish-speaking community to what Monster Jam does.\u201d<\/p>\n