{"id":23610,"date":"2014-02-11T16:05:31","date_gmt":"2014-02-11T23:05:31","guid":{"rendered":"http:\/\/eltecolote.org\/content\/?p=23610"},"modified":"2014-02-11T16:05:31","modified_gmt":"2014-02-11T23:05:31","slug":"revered-bookstore-must-raise-funds-to-stay-open","status":"publish","type":"post","link":"https:\/\/eltecolote.org\/content\/en\/revered-bookstore-must-raise-funds-to-stay-open\/","title":{"rendered":"Revered bookstore must raise funds to stay open"},"content":{"rendered":"<figure id=\"attachment_9806\" aria-describedby=\"caption-attachment-9806\" style=\"width: 600px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2011\/07\/Modern-Times_021.jpg?quality=89&#038;ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9806\" alt=\"The store front of Modern Times new location on 24th Street. Photo Luis Garc\u00eda\" src=\"https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2011\/07\/Modern-Times_021.jpg?resize=600%2C478&#038;quality=89&#038;ssl=1\" width=\"600\" height=\"478\" srcset=\"https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2011\/07\/Modern-Times_021.jpg?w=600&amp;quality=89&amp;ssl=1 600w, https:\/\/i0.wp.com\/eltecolote.org\/content\/wp-content\/uploads\/2011\/07\/Modern-Times_021.jpg?resize=313%2C250&amp;quality=89&amp;ssl=1 313w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-9806\" class=\"wp-caption-text\">The store front of Modern Times new location on 24th Street. Photo Luis Garc\u00eda<\/figcaption><\/figure>\n<p>With a 40-year legacy that speaks volumes, Modern Times Bookstore has played a vital role in the Mission community as a gathering place for community leaders and activists, a platform for progressive thought and an advocate for the arts and culture.<\/p>\n<p>The bookstore has silently been suffering from a subsequent amount of debt and a lack of revenue in the era of e-books and the internet \u2014forcing its owners to turn to the community for help to avoid closing shop.<\/p>\n<p>\u201cIt\u2019s a pretty serious situation,\u201d said Ruth Mahaney, a senior member of the collective under which Modern Times operates. \u201cIf we don\u2019t get more business, we really can\u2019t make it, because we are not breaking even at this point.\u201d<\/p>\n<p>Currently located on 24th and Alabama streets, Modern Times was forced to move in 2011 from its location on Valencia Street, where it had been housed since 1991, due to a rent that almost doubled. It was this move that caused the bookstore to accrue nearly $100,000 in debt.<\/p>\n<p>\u201cWe stayed there longer than we should have,\u201d said Mahaney. \u201cWe are here now and we have really decent rent\u2026but I know that could change any minute.\u201d<\/p>\n<p>As gentrification and real estate speculators have made their way to 24th street, the collective is once again confronted with a changing demographic as well as less foot traffic.<\/p>\n<p>\u201cThis bookstore represents a current message on 24th Street in the midst of all of this,\u201d said Eileen Hansen, a volunteer at Modern Times. \u201cWe are still here, one of our highest selling sections is the Spanish-language section, and that\u2019s this community\u2014we need to stay here and be there for that community, even as gentrification happens.\u201d<\/p>\n<p>Hansen points out that one of the challenges is creating a business plan and message that will cater to the neighborhood\u2019s new demographic while retaining the people that have always supported Modern Times.<\/p>\n<p>A fundraising event was held on Jan. 24 that featured local musicians\u2014and effort to draw attention and donations. These types of events will become a regular practice, said Mahaney.<\/p>\n<p>The collective also launched an Indiegogo campaign that raised a total of $10,000, while its fiscal sponsor has helped raise another $10,000. With $80,000 left in order to retire the debt, Modern Times hopes that it will sustain itself through the year.<\/p>\n<p>\u201cI discovered Modern Times when it was a little storefront on 17th and Sanchez streets and it was just wonderful to find this place where progressive thought had a home,\u201d said Martha Hawthorne, member of the Knuckle Knockers, a local group that performed during Friday\u2019s fundraiser. \u201cIt\u2019s a place where workers have some control over their working conditions, over their product, over their customers, over their lives\u2014it\u2019s very special because Modern Times is an example of something that is not corporate, something that works to really serve people and not just to make a buck.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With a 40-year legacy that speaks volumes, Modern Times Bookstore has played a vital role in the Mission community as a gathering place for community leaders and activists, a platform for progressive thought and an advocate for the arts and culture. The bookstore has silently been suffering from a subsequent amount of debt and a [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"newspack_popups_has_disabled_popups":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"footnotes":""},"categories":[7],"tags":[357],"coauthors":[],"class_list":["post-23610","post","type-post","status-publish","format-standard","hentry","category-news","tag-modern-times-bookstore","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Revered bookstore must raise funds to stay open - El Tecolote<\/title>\n<meta name=\"description\" content=\"With a 40-year legacy that speaks volumes, Modern Times Bookstore has played a vital role in the Mission community as a gathering place for community\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eltecolote.org\/content\/en\/revered-bookstore-must-raise-funds-to-stay-open\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revered bookstore must raise funds to stay open - 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