{"id":23405,"date":"2014-01-17T15:37:02","date_gmt":"2014-01-17T22:37:02","guid":{"rendered":"http:\/\/eltecolote.org\/content\/?p=23405"},"modified":"2014-01-17T15:52:45","modified_gmt":"2014-01-17T22:52:45","slug":"design-duo-works-to-save-ccsf","status":"publish","type":"post","link":"https:\/\/eltecolote.org\/content\/en\/design-duo-works-to-save-ccsf\/","title":{"rendered":"Design duo works to save CCSF"},"content":{"rendered":"
\"Ryan<\/a>
Ryan Legaspi, 21, photographed students for the citywide
advertisement campaign. Photo Ryan Ormsby<\/figcaption><\/figure>\n
\"Ryan<\/a>
Ryan Ormsby, 23, took on the layout for the billboard and course catalog design. Photo Ryan Legaspi<\/figcaption><\/figure>\n

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Ryan Legaspi and Ryan Ormsby have more in common than their first names. It turns out the pair of graphic design students at City College of San Francisco (CCSF) are just what the school needed to kick off a city-wide advertising campaign to boost spring enrollment.<\/p>\n

Legaspi, 21, and Ormsby, 23, came up with the first billboard design for the campaign. While they were at it, the duo also took on the front cover of the spring 2014 CCSF course catalog.<\/p>\n

\u201cWe wanted to connect City [CCSF] with the greater community,\u201d Ormsby said. \u201cWe are all in this together. We are a
\ncommunity from different walks of life.\u201d<\/p>\n

The billboards went up in December\u2014shortly after class registration began\u2014in eight locations throughout San Francisco
\nincluding Nob Hill, Bayview-Hunters Point and the Financial District.<\/p>\n

\u201cHopefully the campaign helps push enrollment and keeps CCSF open,\u201d Legaspi said.<\/p>\n

Since CCSF\u2019s accreditation debacle in 2012, enrollment has plummeted. Last month, CCSF only had 62 percent of its enrollment goal of 80-90,000 students, said Peter Anning, the newly appointed director of Communications and Marketing at the college.<\/p>\n

\u201cEnrollment dropped as soon as the debate came up,\u201d Anning said. \u201cWe want to let people know that we are here and that reaccreditation will occur.\u201d<\/p>\n

The final design of the billboard and course catalog includes several portraits of CCSF students next to a slogan that two design students came up with: \u201cWe are City College.\u201d<\/p>\n

A combination of the school\u2019s colors was also used in the billboard and cover designs \u2014 hints of gold, white lettering and a cardinal colored background. A reminder that CCSF is open and accredited is at the forefront of the billboard design.<\/p>\n

While the billboards and catalog are focused on increasing enrollment, the designs display the skills Legaspi and Ormsby gained at CCSF.<\/p>\n

The design students paired up during their in-house design and production internship class at CCSF\u2019s Emerge Studio \u2014 part of the Visual Media Design Department.<\/p>\n

As an assignment, students were asked to partner up and come up with a billboard design and catalog cover to pitch to CCSF\u2019s Marketing and Public Relations team.<\/p>\n

\u201cI took on the layout and he [Legaspi] took on the photography,\u201d Ormsby said. \u201cWe were actively going around [campus]
\ntalking to students and finding students to photograph throughout the whole project.\u201d<\/p>\n

After competing against their classmates, the duo\u2019s design was chosen. Ormsby and Legaspi went on to complete the catalog cover for class and were contracted for the billboard design.<\/p>\n

\u201cWhen I first saw them [the billboards] I was really stoked,\u201d Legaspi said. The young designer was just as enthusiastic about the course catalogs as he was about the billboards.<\/p>\n

\u201cAs I walked around campus I saw people holding something that I created,\u201d Legaspi said. \u201cThis was a high profile job. This is one of my biggest accomplishments.\u201d<\/p>\n

While their graphic design work can be seen all around San Francisco, Legaspi and Ormsby are not from the city. Both students came to CCSF specifically to pursue graphic design.<\/p>\n

\u201cI don\u2019t consider myself a San Franciscan, but I wanted to convey that CCSF is a giant community,\u201d Ormsby said. The
\nidea of using portraits in the designs was chosen by the two to show the diverse range of students at CCSF.<\/p>\n

Ormsby, from Pacifica, first gave college a shot in the South Bay.<\/p>\n

\u201cI started at San Jose State, but I wasn\u2019t doing well in school,\u201d Ormsby said. \u201cI started going to CCSF and it helped me come together as a student and as a designer.\u201d<\/p>\n

Legaspi traveled a bit further, from Los Angeles, to attend CCSF. \u201cI came up here to go to City College after high
\nschool,\u201d Legaspi said. \u201cI have a semester to go before I get my degree. I\u2019m pretty excited to get my degree.\u201d<\/p>\n

The up-and-coming designers have taken full advantage of their graphic design classes and opportunities through CCSF.<\/p>\n

\u201cI wouldn\u2019t have been able to land the jobs that I\u2019ve had,\u201d Legaspi said when referring to his experience at CCSF.<\/p>\n

Both Legaspi and Ormsby have designed ads for SF Weekly. Without this institution I couldn\u2019t afford another program
\nwithout taking out loans. It has helped make me a professional and developed my design work,\u201d Legaspi said.<\/p>\n

While it is too early to determine whether the student designs helped increase enrollment, CCSF will launch several other ads by external contractors until February, including cable TV, radio, and interior bus ads as well as digital billboards with different designs.<\/p>\n

CCSF is also reaching out to community members, small businesses, high school students and current students to conduct focus groups and telephone surveys in several languages\u2014Spanish, Mandarin and Cantonese. The goal is to determine the public\u2019s perception of CCSF\u2019s role in the community.<\/p>\n

Anning said every design will be different and will have a different message. Messages include slogans such as: \u201cStill Strong. Still Committed. Still City College\u201d and \u201cOur City. Our College.\u201d<\/p>\n

CCSF\u2019s future accreditation is uncertain, but the campaign is in full gear and has given Legaspi and Ormsby a head
\nstart in their careers by exposing their work throughout San Francisco.<\/p>\n

Legaspi is currently working to finish his degree and take on freelance graphic design work while he decides the next step in his career.<\/p>\n

As for Ormsby, the young graphic designer is currently interning at Public Works in San Francisco, where he does graphic design work. He is proud of his time at CCSF.<\/p>\n

\u201cI\u2019ve had a really good experience [at CCSF]. I am one of many.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Ryan Legaspi and Ryan Ormsby have more in common than their first names. It turns out the pair of graphic design students at City College of San Francisco (CCSF) are just what the school needed to kick off a city-wide advertising campaign to boost spring enrollment.<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"newspack_popups_has_disabled_popups":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"footnotes":""},"categories":[7],"tags":[958,1724],"coauthors":[],"class_list":["post-23405","post","type-post","status-publish","format-standard","hentry","category-news","tag-ccsf","tag-city-college-of-san-francisco","entry"],"yoast_head":"\nDesign duo works to save CCSF - El Tecolote<\/title>\n<meta name=\"description\" content=\"Ryan Legaspi and Ryan Ormsby have more in common than their first names. 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