{"id":20145,"date":"2013-04-25T17:57:12","date_gmt":"2013-04-26T00:57:12","guid":{"rendered":"http:\/\/eltecolote.org\/content\/?p=20145"},"modified":"2013-05-07T12:00:22","modified_gmt":"2013-05-07T19:00:22","slug":"mission-latino-vendors-bacon-wrapped-ambition","status":"publish","type":"post","link":"https:\/\/eltecolote.org\/content\/en\/mission-latino-vendors-bacon-wrapped-ambition\/","title":{"rendered":"Mission Latino Vendors: Bacon wrapped ambition"},"content":{"rendered":"

<\/object><\/p>\n

On an exceptionally warm Friday afternoon in the Mission District, Lucero Mu\u00f1oz Arellano begins to set up shop for the night. Pearls of sweat form on the arch of her nose and trickle past a hearty smile as she greets her first customers\u2014lured to the corner of 19th and Mission streets by the aroma of sizzling bacon and grilled onions.<\/p>\n

Two 10-foot banners that read \u201cHotdogs\u201d make her small business hard to miss. Soon enough, the evening crowd will make its way to the intersection where Arellano\u2019s metallic food truck is a certified fixture.<\/p>\n

With the hopes of catching partiers after the bars close, Arellano is looking at a 12-hour work day. Four days a week alongside her partner, Adan Gonz\u00e1lez Hern\u00e1ndez, she feeds the community. They are a supportive team, and they are also a couple.<\/p>\n

\u201cI am a business woman; I learned this from my mother,\u201d said Arellano. \u201cMy husband is my right hand.\u201d<\/p>\n

Arellano\u2019s warm smile and approachable nature draws the clientele\u2014poco a poco, she said, the neighbors began to recognize and appreciate them, and returning customers would spread the word about their bacon-wrapped hot dogs, helping their business stand out from the budding competition along Mission Street.<\/p>\n

\u201cThe businesses around here tell us that they are glad we are here,\u201d said Hern\u00e1ndez. \u201cThere aren\u2019t a lot of bad people hanging out on the corners anymore because they see people, light and a lot of foot traffic.\u201d<\/p>\n

Together, Arellano and Hern\u00e1ndez reminisce about their start in the food truck scene.<\/p>\n

\u201cWhen there was a party in the Castro, we would go to the Castro to sell\u2014a strike at Civic Center, we\u2019d go there,\u201d said Arellano, the memory bringing a smile to her face. \u201cWherever the event was, we\u2019d go feed the people.\u201d<\/p>\n

Arellano\u2019s beginnings as a street vendor five years ago were humble. She didn\u2019t always have the truck that now offers her shade, a refrigerator for food storage and the permits that shield her from the probing eyes of city inspectors.<\/p>\n

\u201cAt first we would make $30 to $50 a day\u2014I was often scared because we didn\u2019t have anything but the cart that my partner had made,\u201d said Arellano. \u201cWe just had a little cart with a small tank of gas and the hot dogs on the grill\u2014we didn\u2019t even have a car to move in.\u201d<\/p>\n

The couple made the decision to sell hot dogs on the street after facing initial difficulties finding work following their immigration from Mexico.<\/p>\n

\u201cWhen I began to look for work, I knocked on a lot of doors, left so many applications\u2014but no one would call,\u201d said Arellano. \u201cAt the interviews, they would always ask me if I speak English
\nand can make pupusas; my answer was \u2018no.\u2019\u201d<\/p>\n

Eventually finding employment as a domestic worker and then as a dishwasher in a restaurant, Arellano felt financially and emotionally unsatisfied. Driven by a deep desire to support her three children in Mexico, the 32-year-old woman began to reach further\u2014instinctively knowing that starting her own business was an opportunity that she could not pass up.<\/p>\n

\"Latino
Lucero Mu\u00f1oz Arellano y su esposo Ad\u00e1n Gonz\u00e1lez Hern\u00e1ndez, de M\u00e9xico, son los orgullosos due\u00f1os de un camioncito donde venden salchichas, aparcado en las calles 19 y Misi\u00f3n. Lucero Munoz Arellano and her husband Adan Gonzalez Hernandez, of Mexico, are the proud owners of a traveling hot dog cart seen here last Friday on the corner of 19th and Mission streets. Photo Ryan Leibrich<\/figcaption><\/figure>\n

After all, entrepreneurialism is a trait that she was taught early on.<\/p>\n

\u201cWhen I was only a few months old, my mother was already selling refrescos, tacos and tamales on the streets of Veracruz,\u201d said Arellano. \u201cShe would put a cardboard box next to her cart with me in it; I have basically been working since I was born.\u201d<\/p>\n

Her mother, said Arellano, was a savvy businesswoman who taught her how to work hard.
\n\u201cI\u2019ve always expressed what my mother showed me\u2014to be a good street vendor, and to fight for what I want,\u201d she said. \u201cMy dream was to have my own business. Even today, I keep growing and learning from her.\u201d<\/p>\n

As Arellano revisits her childhood, the most difficult thing, she said, was not having a home to live in. During the toughest times, Arellano and her two siblings would live between a hotel and the streets of Veracruz.<\/p>\n

As Arellano grew up, her mother, Marisela, expressed to her the desire to study and to \u201cbetter herself.\u201d<\/p>\n

\u201cI told my mother to take care of my kids and I would go to the U.S.,\u201d said Arellano. \u201cI wanted her to be able to go to school from the money that I send her.\u201d<\/p>\n

Marisela has finished her studies and now is a culinary teacher in Veracruz. Arellano proudly displays pictures of her mother dressed in pastry chef\u2019s uniform standing next to her students on her cell phone, and begins to cry.<\/p>\n

In the U.S., Arellano has followed in her mother\u2019s footsteps. She recently graduated from a two-year program with a certificate in business, and is determined to expand to owning another truck on 24th Street.<\/p>\n

\u201cNothing is a sacrifice when you want something and you go out and get it,\u201d said Arellano. \u201cIf you want something you have to struggle, and you have to invest and reinvest your gain in order to be able to grow.\u201d<\/p>\n

\u201cIt\u2019s a beautiful feeling when you find people that help you and support you. It\u2019s something incredible and I am very fortunate to have always had that.\u201d<\/p>\n

Lulu Orozco and Veronica Henao contributed to this article.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

On an exceptionally warm Friday afternoon in the Mission District, Lucero Mu\u00f1oz Arellano begins to set up shop for the night. Pearls of sweat form on the arch of her nose and trickle past a hearty smile as she greets her first customers\u2014lured to the corner of 19th and Mission streets by the aroma of […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"newspack_popups_has_disabled_popups":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"footnotes":""},"categories":[7],"tags":[2261,14,2263,2262],"coauthors":[],"class_list":["post-20145","post","type-post","status-publish","format-standard","hentry","category-news","tag-hotdogs","tag-mission-district","tag-street-food","tag-street-vendors","entry"],"yoast_head":"\nMission Latino Vendors: Bacon wrapped ambition - El Tecolote<\/title>\n<meta name=\"description\" content=\"On an exceptionally warm Friday afternoon in the Mission District, Lucero Mu\u00f1oz Arellano begins to set up shop for the night. 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