{"id":16381,"date":"2012-09-13T19:34:57","date_gmt":"2012-09-14T02:34:57","guid":{"rendered":"http:\/\/eltecolote.org\/content\/?p=16381"},"modified":"2012-09-20T11:30:11","modified_gmt":"2012-09-20T18:30:11","slug":"local-production-company-puts-%e2%80%98musica%e2%80%99-in-the-music-business","status":"publish","type":"post","link":"https:\/\/eltecolote.org\/content\/en\/local-production-company-puts-%e2%80%98musica%e2%80%99-in-the-music-business\/","title":{"rendered":"Local production company puts \u2018m\u00fasica\u2019 in the music business"},"content":{"rendered":"
\"\"<\/a>
Members of La Bohemia have been dedicated to bringing and promoting artists from diverse corners of Latin America. Photo Benjamin Mast<\/figcaption><\/figure>\n

Every Friday morning at Sunrise Restaurant on 24th Street, Carlos Disdier, Yeiber Cano, Mareni Ordu\u00f1a and Alejandra Maciel, can be found having breakfast and discussing their unique take on the business of music production.<\/p>\n

\u201cWhen we sit down to think about what concerts to produce, we think about our favorite musicians and the sound we want to bring to San Francisco,\u201d said Carlos Disdier, director of La Bohemia Productions. \u201cThe economic criteria are secondary.\u201d<\/p>\n

Since 2008 they\u2019ve been dedicated to bringing and promoting artists from diverse corners of Latin America to perform in the Mission District and beyond. They\u2019ve played a role in bringing artists such as Susana Baca, Sargento Garcia, Jorge Drexler and Silvio Rodriguez, and have collaborated with others to promote musical events like the Son Jarocho Festival in August.<\/p>\n

And not all the musicians come from afar. Many of La Bohemia\u2019s favorites are right here in the Bay Area, such as Diana Gameros, Johanna \u201cYeYe\u201d Su\u00e1rez and La Candelaria.<\/p>\n

\u201cIt\u2019s not something that started on its own,\u201d explained Disdier. \u201cIt\u2019s an inheritance of many other cultural projects and efforts\u2014La Pe\u00f1a del Sur, Mission Cultural Center, KPOO Radio, Acci\u00f3n Latina and the initial project: Noches Bohemias.\u201d<\/p>\n

\u201cI am the biggest fan of all the artists we bring; if you look now at my iPod, they\u2019re all there,\u201d said Disdier. \u201cWe have to take the risk and bet that other people will also like to listen.\u201d<\/p>\n

Evidence suggests that Disdier\u2019s taste in music is widely appreciated. The clearest example of this being the promotion that created a following for previously unheard of artist Mijo de la Palma, a j\u00edbaro singer songwriter from Disdier\u2019s home country, Puerto Rico.<\/p>\n

\u201cThe first time Mijo played here, he played at the icTus Gallery, and 50 people took a chance, and trusted our criteria and showed up,\u201d said Yeiber Cano, a media and design coordinator from La Guaira, Venezuela. \u201cThe next time he played, he filled the theater of Mission Cultural Center for Latino Arts, and this year he filled the Brava Theater. So that\u2019s going from 50 people, to 150, to 350.\u201d<\/p>\n

\u201cWe trust the sound above the machinery of publicity that some musicians have. Our job is to develop the audience to receive that new sound,\u201d said Disdier.
\nHow do they do it? Growing while keeping finances on the back burner is not an easy feat, and without any outside funding or grants, it\u2019s even harder.<\/p>\n

\u201cOur relationship to our community is the foundation,\u201d explained Disdier. \u201cOur \u2018offices\u2019 are our houses and the businesses that know and love us, and we love them\u2014like L\u2019s Cafe where we had our debut presentation of Pepo Saavedra in 2008.\u201d<\/p>\n

But being part of La Bohemia clearly is rewarding enough to engage its staff without the promise of high income; Disdier himself holds a doctorate in psychology and is working on his license. All of the supporting staff hold separate jobs to pay their bills, or are in school.<\/p>\n

\u201cI love the work I do here,\u201d said Mareni Ordu\u00f1a, a promotion associate from Cuernavaca, Mexico. \u201cIn fact, to cite a prestigious San Franciscan percussionist, John Santos: \u2018La Bohemia is more than a team of workers, it\u2019s a family.\u201d<\/p>\n

In a fundraising collaboration for the Instituto Familiar de la Raza, La Bohemia Productions will be presenting Brazil\u2019s revered Bebel Gilberto and special local guest Diana Gameros at the Herbst Theater on Sept. 30.<\/p>\n

To follow La Bohemia\u2019s upcoming events, \u201clike\u201d their Facebook page and visit labohemiaproductions.com<\/a><\/p>\n

To buy tickets for the Sept. 30 Bebel Gilberto Concert at Herbst Theater with Diana Gameros, visit cityboxoffice.com<\/a> or call (415) 392-4400.<\/p>\n","protected":false},"excerpt":{"rendered":"

Every Friday morning at Sunrise Restaurant on 24th Street, Carlos Disdier, Yeiber Cano, Mareni Ordu\u00f1a and Alejandra Maciel, can be found having breakfast and discussing their unique take on the business of music production.<\/p>\n","protected":false},"author":35,"featured_media":16382,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"newspack_popups_has_disabled_popups":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"footnotes":""},"categories":[7],"tags":[1801,1802,1800],"coauthors":[],"class_list":["post-16381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-la-bohemia","tag-son-jarocho-festival","tag-sunrise-restaurant","entry"],"yoast_head":"\nLocal production company puts \u2018m\u00fasica\u2019 in 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