{"id":16139,"date":"2012-08-30T12:36:49","date_gmt":"2012-08-30T19:36:49","guid":{"rendered":"http:\/\/eltecolote.org\/content\/?p=16139"},"modified":"2012-08-30T17:39:17","modified_gmt":"2012-08-31T00:39:17","slug":"latino-businesses-forced-to-adapt-along-24th-street","status":"publish","type":"post","link":"https:\/\/eltecolote.org\/content\/en\/latino-businesses-forced-to-adapt-along-24th-street\/","title":{"rendered":"Latino businesses forced to adapt along 24th Street"},"content":{"rendered":"
\"\"<\/a>
Pig & Pie owners Miles Pickering and Nate Overstreet. Their restaurant replaced the famous Discolandia. Photo Mabel Jim\u00e9nez<\/figcaption><\/figure>\n

The atmosphere is changing along the Lower 24th Street corridor, where Latino-owned businesses are being replaced by those with non-Latino ownership.<\/p>\n

Pig & Pie\u2014an organic sausage restaurant that replaced the famous Discolandia record store where world musicians such as Tito Puente would visit to promote their music\u2014has been in business for a little over two months, after the space was unoccupied for more than a year.<\/p>\n

Owners Nate Overstreet and Miles Pickering decided to open the restaurant on 24th Street because \u201cPickering has lived in the Mission for years and loves it,\u201d Overstreet said. \u201cWe always wanted to open a place on 24th Street because there is a lot of foot traffic.\u201d<\/p>\n

Pig & Pie has made an effort to preserve the neighborhood essence by keeping the old Discolandia sign outside, as well as framing a Tito Puente poster soon to be hung on their wall.<\/p>\n

\u201cWe offer quality food at reasonable prices,\u201d Overstreet said. \u201cEverything we serve is organic, locally grown, and is made from scratch.\u201d<\/p>\n

Kate Rosenberger, the owner of Alley Cat Books, which has been in the neighborhood for just over a year, says she was simply in the right place at the right time.<\/p>\n

\u201cThere is so much gratitude,\u201d Rosenberger said, regarding the feedback from the local community on Alley Cat Books as a new addition to the neighborhood.<\/p>\n

Rosenberger is not new to the neighborhood. She owns three other bookstores in the Mission District and has spent over 20 years enjoying her favorite neighborhood in the city.<\/p>\n

\u201cI didn\u2019t have a vision for what the place should be when I opened,\u201d Rosenberger said. \u201cWe have Spanish classes for our store workers.\u201d<\/p>\n

The store has a big backspace used for different purposes such as art exhibits, and small music shows in an effort to give back to the neighborhood.<\/p>\n

\u201cLatino-owned businesses make up 74 of the 133 businesses in Lower 24 Street [which is] roughly 55 percent,\u201d said Eric Arguello, president of the Lower 24th Street Merchants and Neighbors Association.<\/p>\n

\"\"<\/a>
Denise Gonzales, owner of Luz de Luna, moved her business to 24th Street a few months ago from a smaller space on 25th Street. Photo Mabel Jim\u00e9nez<\/figcaption><\/figure>\n

Luz de Luna, moved from a small space on 25th Street to a bigger space at 24th and South Van-Ness streets a few months ago, after being approached by the association, which suggested that this type of store [Latino-owned] is what 24th Street needs.<\/p>\n

\u201c24th Street is changing; I think I came at the right time,\u201d said Luz de Luna owner Denise Gonzales.<\/p>\n

Luz de Luna sells everything from Jewelry and scarves, to Feng Shui luck charms and even wallets and other nick-knacks made by local artists.<\/p>\n

\u201cIn one month I did much better than in the old shop,\u201d Gonzales said. \u201cIn this shop you see different cultures because all of us live in this world, we have to be together.\u201d<\/p>\n

The change in atmosphere forces small Latino-owned businesses to adapt or close. Adapting means serving the neighborhood with the specific products that have been growing in demand.<\/p>\n

Silver Stone Coffee has embraced this sort of adaptation.<\/p>\n

\u201cI think it\u2019s great for the neighborhood,\u201d said Karla Gutierrez, a barista at Silver Stone Coffee. Her father ran Carlos Bar in the same building for 30 years prior to the coffee shop.<\/p>\n

\u201cA lot of Latinos walk by at first, because we changed our name, but we\u2019re still [the] same family owners,\u201d Gutierrez said. \u201cWe have free wifi and a patio in the back, most people don\u2019t know that.\u201d<\/p>\n

According to Arguello eight new coffee shops have appeared on Lower 24th Street just in the time since L\u2019s Cafe opened its doors in 2005.<\/p>\n

With the tech-savvy crowd moving into the neighborhood there\u2019s a growing demand for businesses such as coffee shops; ironically, this changes the very cultural atmosphere, which drew them here in the first place.<\/p>\n

Some business owners simply want a piece of the heavy foot traffic and don\u2019t care much to preserve the neighborhood\u2019s cultural essence.<\/p>\n

One ice cream shop in the neighborhood refuses to participate in community-held events. \u201cThey just want to make their money and leave when business is closed,\u201d Arguello said.<\/p>\n","protected":false},"excerpt":{"rendered":"

The atmosphere is changing along the Lower 24th Street corridor, where Latino-owned businesses are being replaced by those with non-Latino ownership.<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"newspack_popups_has_disabled_popups":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"footnotes":""},"categories":[7],"tags":[853,1792,1635,1790,1789,1791],"coauthors":[],"class_list":["post-16139","post","type-post","status-publish","format-standard","hentry","category-news","tag-discolandia","tag-ls-cafe","tag-lower-24th-street-merchants-and-neighbors-association","tag-luz-de-luna","tag-pig-pie","tag-silver-stone-coffee","entry"],"yoast_head":"\nLatino businesses forced to adapt along 24th Street - El Tecolote<\/title>\n<meta name=\"description\" content=\"The atmosphere is changing along the Lower 24th Street corridor, where Latino-owned businesses are being replaced by those with non-Latino ownership.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eltecolote.org\/content\/en\/latino-businesses-forced-to-adapt-along-24th-street\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Latino businesses forced to adapt along 24th Street - 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