{"id":15441,"date":"2012-08-01T14:42:11","date_gmt":"2012-08-01T21:42:11","guid":{"rendered":"http:\/\/eltecolote.org\/content\/?p=15441"},"modified":"2012-08-06T16:05:56","modified_gmt":"2012-08-06T23:05:56","slug":"son-jarocho-comes-to-san-francisco-in-many-different-flavors","status":"publish","type":"post","link":"https:\/\/eltecolote.org\/content\/en\/son-jarocho-comes-to-san-francisco-in-many-different-flavors\/","title":{"rendered":"Son Jarocho comes to San Francisco in many different flavors"},"content":{"rendered":"

This month San Francisco will play host to Jaraneros from across the continent, whose music represents old and new takes on a sound with roots deeply embedded in Mexican history. The Mission\u2019s own historic Brava Theater will be the setting for San Francisco\u2019s first annual Son Jarocho Festival, starting Aug. 16.<\/p>\n

Son Jarocho is an Afro-Mestizo musical tradition that has been passed down from generation to generation in Veracruz, Mexico for the past three centuries. According to many, it is the oldest style of music that Mexico calls its own.<\/p>\n

The roots of this music are planted firmly in the tri-cultural heritage of Veracruz, which encompasses Indigenous, African and Spanish inheritances. Because of its proximity to the Caribbean Sea, Veracruz was a wealthy and important port for commerce and slave trade during the colonial era. This resulted in a strong African influence on the region\u2019s cultural growth, not unlike many of the neighboring Caribbean islands. The Son Jarocho music is a testament to its diverse history.<\/p>\n

Camilo Landau, producer of the San Francisco Son Jarocho Festival, says that the Bay Area has always had a community of people who would come out to enjoy Son Jarocho bands, but he dreamed of creating an event big enough to bring out people from all walks of the community.<\/p>\n

\u201cI\u2019d like the traditional to be represented here, but also show some of the directions that this music has taken; its evolution here in the U.S.,\u201d Landau said.<\/p>\n

The lineup includes bands ranging from the traditional to the experimental. Los Cojolites will be traveling from Veracruz to represent the original music they were raised with. Sistema Bomb, a local Bay Area band, identifies as electro-Jarocho, while Quetzal, from East LA, is a rock band deeply steeped in Jarocho tradition.<\/p>\n

But what is a regional style of music when recreated outside of its region? Filmmakers Marco Villalobos and Daffodil Altan spent over a year living in Southeast Veracruz bearing witness to the effects of modern influences on Jarocho music.<\/p>\n

Their documentary \u201cBeyond la Bamba (aka Son Siglos),\u201d <\/em>a work in progress that will be presented at the festival, follows the stories of \u201cthree young Afro-Mestizos descendants of Son Jarocho, as they balance their modern desires with their conviction to preserve and elevate their culture on both sides of the U.S.-Mexico border.\u201d<\/p>\n

According to Villalobos, the theater is a relatively new setting for the traditional Jaraneros. \u201cSon Jarocho happens wherever there is a tarima [platform for the dancer]. A Fandango is a community coming together around the heartbeat of its people. He explained, \u201cBefore, you picked up a jarana [the instrument used] at a Fandango and listened and learned until you\u2019d eventually become part of your family\u2019s group \u2026 It\u2019s a truly inter-generational experience.\u201d<\/p>\n

\u201cWhen this music is re-interpreted by city people, what comes out is standard music, whereas what matters is the organic element itself,\u201d Villalobos said. \u201cThe nuances, the shifting accents while telling these stories is what counts. You can hear in it a graceful roundness, a sense of spontaneity. City music is more technical and square.\u201d<\/p>\n

Because of this distinction, many Jaraneros from Veracruz consider themselves purists and reject more modern interpretations of their songs.<\/p>\n

But Landau is one of the many who believe that these new rock-infused styles represent the natural progression that music takes as the environment surrounding it shifts with time.<\/p>\n

\u201cYes, it is a very traditional music, but it\u2019s quite possible that the music itself formed from a fusion of different cultures\u2026 and this [new music] is just another iterance of that,\u201d he said. \u201cChicanos and Mexican Americans in Los Angeles are playing the music that stems out of their own mixed-cultural surroundings.\u201d<\/p>\n

However, most listeners in the U.S. lack the context in which to place these new bands. One of the concerns highlighted in the film \u201cBeyond La Bamba\u201d <\/em>is that the music being played in Veracruz will either stay there or be transformed.<\/p>\n

\u201cWhat\u2019s happening to their music as it becomes more popular and appropriated in other places is in some ways positive because it shows how a sensation so rural and specific can also be universal\u2026\u201d said Altan. \u201cWhat we\u2019re trying to do with this documentary is let them tell their own story through their music so that people know where it comes from. We\u2019re not the ones telling the story; it\u2019s not ours to tell.\u201d<\/p>\n

But for the musicians themselves, no matter the region, history is not to be taken lightly. Members of the band Quetzal studied in Veracruz with masters of Jarocho and their jaranas are from there. The Jaranera families of Veracruz are often the ones to make their own instruments, and they teach their children to do so as well. \u201cSo many of these people, aside from being musicians, are luthiers as well,\u201d Landau said.<\/p>\n

\u201cEven if you didn\u2019t make your own jarana,\u201d Villalobos pointed out, \u201cYou know who made it. The width of the body, the shape of the bridge \u2026 are all stamps of certain Jaranera families.\u201d<\/p>\n

One thing that is certain is that the best way to understand these traditions is to watch them play out in person.<\/p>\n

\u201cDuring the Fandangos, people will improvise new verses and add on parts of the story to the well-known songs. There\u2019s improvisation and playfulness that happens there that is really unique,\u201d said Landau.<\/p>\n

This festival should appeal to a much wider audience than those already familiar with Son Jarocho traditions, Villalobos said. \u201cThose who understand Spanish will hear<\/em> poetry, those who don\u2019t will feel it.\u201d<\/p>\n

For more information about the festival, visit http:\/\/www.SFSJF.com<\/a><\/p>\n

To donate to the Kickstarter campaign, visit: http:\/\/www.kickstarter.com\/projects\/383880200\/san-francisco-son-jarocho-festival<\/a><\/p>\n

For more information about the film, visit http:\/\/www.flywitnessfilms.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This month San Francisco will play host to Jaraneros from across the continent, whose music represents old and new takes on a sound with roots deeply embedded in Mexican history. 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