{"id":15225,"date":"2012-07-07T15:29:03","date_gmt":"2012-07-07T22:29:03","guid":{"rendered":"http:\/\/eltecolote.org\/content\/?p=15225"},"modified":"2012-07-07T15:31:36","modified_gmt":"2012-07-07T22:31:36","slug":"old-theater-finds-new-life","status":"publish","type":"post","link":"https:\/\/eltecolote.org\/content\/en\/old-theater-finds-new-life\/","title":{"rendered":"Old theater finds new life"},"content":{"rendered":"
\"\"<\/a>
Alamo Drafthouse Cinemas\u2019 proposed renovation would transform the New Mission Theater into a five-screen cineplex. Photo Ramsey El-Qare<\/figcaption><\/figure>\n

After more than a decade in darkness, plans are under way to once again illuminate the big screen at the New Mission Theater.<\/p>\n

Texas-based Alamo Drafthouse Cinemas has proposed a five-screen cineplex\u2014serviced by a full bar and kitchen\u2014that will transform this landmark into a potential destination for movie lovers, foodies and booze aficionados alike.<\/p>\n

A June 21 community meeting brought locals, neighbors and business owners to the dark and somewhat empty theater to voice concerns and excitement about what its rehabilitation could do for the Mission District.<\/p>\n

The renovation of the historic theater is projected to cost more than $10 million and will take roughly a year to complete, but the project still hangs on a vote by the planning commission, which will take place in November.<\/p>\n

Community activist and owner of Latin Zone Productions, Roberto Hernandez, said he remembers the New Mission being packed 25 years ago, when the Luis Valdez film \u201cLa Bamba\u201d premiered there.<\/p>\n

\u201cTo have the world premiere of \u2018La Bamba\u2019 was very special to me,\u201d he said, adding that the buzz from the premier didn\u2019t last. \u201cIf you were lucky, you might get 100 people to come here on a Friday or Saturday night … that was the last time the theater was packed.\u201d<\/p>\n

Alamo Drafthouse, which currently operates more than 10 cinemas throughout the country, has agreed to purchase the theater from Gus Murad, the owner of the recently closed Medjool Restaurant and Lounge.<\/p>\n

Alamo Drafthouse\u2019s CEO, Tim League, has expressed excitement about the pending renovation and said that he is thrilled to be bringing the New Mission, which was built in 1919 as a 2,800-seat single screen \u201cmovie palace,\u201d to San Francisco.<\/p>\n

\u201cOne of the problems why these theaters have gone by the way of the dinosaurs is because you can\u2019t fill 2800 seats\u2014not even for big Hollywood films,\u201d he said. \u201cIt\u2019s one of the necessities of us to break it down into small rooms, the benefit of that is to support a wide spectrum of film.\u201d<\/p>\n

The one screen theater will be transformed into a five screens: a 350-seat theater on the main floor, three 35 to 45-seat theaters on the upstairs balcony and a 90 seat theater underneath the top dome of the building.<\/p>\n

In addition to screening mainstream, independent and foreign films, Alamo Drafthouse Theaters also offer unique features like commissioning original scores for silent films and having the artists perform them live during the showing.<\/p>\n

\u201cWe are a neighborhood theater,\u201d League said. \u201cI want this place to be a very, very special place that can be very, very rooted in the Mission District.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

After more than a decade in darkness, plans are under way to once again illuminate the big screen at the New Mission Theater.<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"newspack_popups_has_disabled_popups":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"footnotes":""},"categories":[7],"tags":[1704,1706,14,1705],"coauthors":[],"class_list":["post-15225","post","type-post","status-publish","format-standard","hentry","category-news","tag-alamo-drafthouse-cinemas","tag-cinema","tag-mission-district","tag-new-mission-theater","entry"],"yoast_head":"\nOld theater finds new life - El Tecolote<\/title>\n<meta name=\"description\" content=\"After more than a decade in darkness, plans are under way to once again illuminate the big screen at the New Mission Theater.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eltecolote.org\/content\/en\/old-theater-finds-new-life\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Old theater finds new life - 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